Ludovic de Saint Sernin to debut in New York Fashion Week
by Adriano Batista
The Paris-based label Ludovic de Saint Sernin will make its first appearance in New York Fashion Week on February 11th 2024, as part of the FW24 show season. The brand, which is known for its gender-fluid and sensual aesthetic, will present its collection on the CFDA’s official schedule, marking a significant milestone in its journey.
The decision to show in New York reflects the strong connection that the brand’s founder and creative director, Ludovic de Saint Sernin, has with the city and its culture. Ludovic has been inspired by New York’s role as a pioneer of the queer movement, as well as its rich artistic heritage and influence. He has often paid tribute to some of the iconic figures that have shaped the city’s creative scene, such as Andy Warhol, Madonna, and Robert Mapplethorpe, in his designs.
The brand also has a loyal and growing fan base in the North American market, which accounts for 32% of its total sales revenue. Ludovic de Saint Sernin’s FW24 show and collection will celebrate this relationship and honor the city that has been instrumental in the brand’s identity and success. The show will be a one-time event, as the brand plans to return to Paris Fashion Week Men’s in June 2024.
Ludovic de Saint Sernin expressed his excitement and gratitude for the opportunity to show in New York. He said: “Words can’t quite express how excited I am to be bringing LdSS to New York City. It’s a place that’s always held a special place in my heart. It’s always been a hub of inspiration, due to its legacy as a key location in the history of contemporary queer culture and some of today’s defining artistic movements, but also due to the incredible community that has built around the brand in the city. I’ve been travelling to New York City a fair amount over the past year and the support that we have there is immediately evident from the amount of people you see wearing the brand in the streets. It’s so touching to see that there’s such an affinity with what we do. With this show, I hope to be able to show just how much we appreciate and admire New York and the people that make it what it is. I’m incredibly grateful to WME Fashion and the CFDA for the opportunity, and am genuinely honoured to be able to share this with a sector of the LdSS community that I have so much to thank for.“
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