Ludovic de Saint Sernin exits Ann Demeulemeester
by Gabriel Córdoba Acosta
What’s going on in the fashion industry? It is true that this field has always been one of the craziest and most vibrant, and one of those that has undergone the most changes over the years. What is everything today may be nothing tomorrow. But how profitable is the fact that it is such an unstable industry? No answer has yet been found that can resolve all the doubts that are in the air 100%. And if there are already thousands of questions, the fact that Ludovic de Saint Sernin has suddenly left his role as creative director of the fashion house Ann Demeulemeester has increased the desire to find a convincing argument.
Saturday, May 20th, 2023, will go down as a day to remember in the business, as it began with the designer’s exit from the Belgian brand, which belongs to the prestigious group of the “Antwerp Six”. What has happened? This is what everyone has been asking themselves as soon as they read the headlines in the specialised media.
According to BOF (Business of Fashion), and sources close to the matter, it seems that at the time a series of differences arose between the management of Ann Demeulemeester and Ludovic de Saint Sernin, which unfortunately could not be resolved. The decision has been taken, and if LDSS has decided to do this, it is because the decision was well thought out. Now, it’s time to come to terms with it and to look back with nostalgia on the only collection he designed for the brand, which attracted all the attention during the last edition of Paris Fashion Week, in part for offering a renewed and sensual vision of the brand’s archives.
Who will take Ludovic de Saint Sernin’s place at Ann Demeulemeester? Soon we will find out.
Heron Preston’s L.E.D. Studio Revolution
Champion x Rick Owens is the clear example of what indestructible alliance means
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
