Low Impact Denim by Jack&Jones
by Fucking Young!
Jack&Jones presents a new recipe for more sustainable denim
Some days ago, our team was invited to discover the latest sustainable improvements from one of the top-selling jeans brand in Europe. In an intimate event in Copenhagen for a lucky few, Jack&Jones presents its new Low Impact Denim collection.
“We still make the jeans you love but with a lot less water and energy, and more sustainable bleaching agents”
Due to a strong commitment towards the environment, the brand have increased their sustainability efforts when it comes to Low Impact Denim. Today, seven years after introducing Low Impact Denim, they reach an important milestone as implement a high level of sustainability within the three main elements of the Low Impact Denim: Fibre, Fabric and Finishing.
The fibre composition of JACK&JONES Low Impact Denim is made with a more sustainable cotton and polyester mix consisting of one or the other of the following: Organic Cotton (grown without pesticides or genetically modified seeds), Recycled Cotton (made from shredded used fabric, using less water and energy than producing new fibre), Recycled Polyester (made from plastic and made from recycled Pet bottles) and Lyocell (a cotton-like material made mainly from eucalyptus trees).
In simple terms, Low Impact Denim is made from fibre that is better from the environment.
One of their valuable manufacturing partners, ORTA, is committed to using the most advanced technologies in the denim industry. With their INDIGO FLOW dyeing process, the production of the JACK&JONES Low Impact Denim fabric uses up to 55% less water.
INDIGO FLOW is unique to ORTA and is a more sustainable method of indigo dyeing, resulting in cleaner waste water, no salt formation and less chemical usage. All of this not only benefits the environment but gives to the Low Impact Denim collection a cleaner and richer looking fabric.
During the laundry processes JACK&JONES used more sustainable finishing treatments such as ozone, e- ow (for applying resin and bleaching) and laser treatments. These treatments minimise the need for water, energy and chemicals and reduce waste generation. Less 56% of Water consumption and less 50% of energy consumption.
The result is a jeans collection that raises the bar when it comes to denim done right. The first collection consists of four pairs of jeans with different cool washes, and the quality of the denim is just as durable and wearable as it always is, but with as little impact as possible. From cotton sourcing to finishing, this collection is JACK & JONES’ most sustainable denim to date. The choices in production are making a difference.
These are some of the most revolutionary practices in the industry, opening up a new era of jeans.
Your choice in jeans can too.
Discover more at www.jackjones.com
Kris Van Assche Named Creative Director of Berluti!
Culture is Dead
A confirmation that many of us have been waiting for.
Dominic Albano started with luxury underwear—simple, sexy, and well-made. Now, he’s bringing that same vibe to swimwear.
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
The Limit Does Not Exist was a collision of clothes, music, and performance, all vibrating at the same frequency.
For the first time, Converse and Kenzo are joining forces, mixing classic American cool with Kenzo’s vibrant energy.
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
CULTUREEDIT is launching its inaugural online art auction, featuring 100 works by 70 LGBTQ+ artists from around the world.
At Milan Design Week 2025, CUPRA unveiled its latest venture—the CUPRA Design House—marking a deliberate step beyond automotive design into broader creative territory.
