Muhammad Ali and his grandson front the latest Louis Vuitton Core Values campaign lensed by Annie Leibovitz.

The boxing legend is photographed at his home in Phoenix, Arizona, with a monogrammed Louis Vuitton carryall positioned by his feet.


“Some stars show you the way,” the label says. “Muhammad Ali changed the world around him and remains a figure of inspiration to millions.”

“Muhammad Ali is the epitome of an outstanding personality—a true living legend in boxing and far beyond,” adds Yves Carcelle, chairman and CEO of Louis Vuitton.