Louis Vuitton launches Digital Collectibles and a one-of-a-kind trunk through VIA
by Adriano B.
Louis Vuitton embarks on a new journey of creation with Web.3, seamlessly merging the physical and digital worlds to craft the extraordinary: a piece that unveils a novel way of traveling. It all begins with the iconic and historic Louis Vuitton trunk, a beacon of innovation and creativity for the Maison, invented over 160 years ago and continually adapted to new forms and materials.
The VIA Treasure Trunk, Louis Vuitton’s first digital trunk, was specially designed for those who seek to explore new dreams and realities while collecting unique creations along the way. Inspired by the Maison’s vision, this trunk aims to drive the creation of future creative icons. Owners of the Digital Trunk will receive a key unlocking the first Digital Collectible, fusing an exceptional product with the digital culture.
Louis Vuitton offers the opportunity to register on a dedicated webpage. The VIA Treasure Trunks will be available in a highly limited and exclusive edition of a few hundred pieces. Priced at 39,000 euros, these trunks act as gateways to a world where Louis Vuitton unveils progressively released limited products and experiences throughout the year.
The VIA Treasure Trunks are Soul-Bound, meaning they are linked to their purchasers. The VIA world will reveal its wonders through a series of digital keys that Treasure Trunk owners can acquire to unlock new and unprecedented collectible objects from the Maison. Each collectible object is unveiled digitally through the Treasure Trunk, accompanied by exclusive access to a physical counterpart, leading owners on an unprecedented journey.
Gunther Spring/Summer 2024
ATXI SS24 Backstage!
actual
Louis Vuitton launches Digital Collectibles and a one-of-a-kind trunk through VIA
previous
Gunther Spring/Summer 2024
next
ATXI SS24 Backstage!
If you’re looking for a way to spice up your holiday season, look no further than MODUS VIVENDI’s Party Collection for Christmas 2023.
The Dior Icons collection pays tribute to the house’s rich heritage, with subtle details that evoke the signature Dior style.
Inspired by the idea of a concrete adidas Superstar, the shoe has a minimalist and edgy aesthetic that reflects Yohji Yamamoto’s avant-garde vision.
It’s impossible to keep track of the number of collaborations that US brands Supreme and The North Face have done.
The event was attended by some of the most influential personalities of the Spanish fashion and culture scene.
Buffalo’s Source label is cranking up the cool factor with its latest collab, teaming up with Berlin’s Herrensauna to drop a fresh line of kicks that’s about to redefine your club gear.
MM6, the contemporary line of Maison Margiela, presents its Avant premiere FW24 collection, inspired by the idea of a silhouette that shifts between urban cool and couture refinement.
YENTSÉ’s designs are inspired by the vibrant energy and colors of summer in the city, from the bright sun to the lush greenery
Luxottica is once again at the forefront of eyewear innovation, with ARNETTE, Ray-Ban, and Oakley taking the lead in setting new trends in the ever-evolving world of eyewear.
Feng Chen Wang transforms traditional techniques and crafts into something new and exciting.
The show Delusional Day Dream is dedicated to the young and vibrant New York music scene while revisiting the cult 2005 album “LCD Soundsystem.”
Moncler x Sacai’s capsule collection is geared towards shared experiences that bring lasting memories.
You have probably noticed all the holiday décor popping up, it’s that time of year again!
German photographer Juergen Teller has gained recognition over the course of his 35-year career for his nonconformist approach.
Maison Kitsuné, the brand that combines Parisian chic with Tokyo cool, invites you to join them on a journey from the city to the beach in their Spring/Summer 2024 collection.
Pau Areste at Francina Models captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
Through his lens, Stéphane Gizard shows us a new way of looking at gentleness, tenderness, and authenticity in the male world.
Willy Chavarria unveils his collaboration with urban fashion brand FB County, after winning the CFDA menswear designer of the year award.
Greetings From Ireland, will open to the public between 8 December 2023 – 25 February 2024.
Assan Sowe photographed and styled by Elena Kuznetsova, in exclusive for Fucking Young! Online.
The collection is a tribute to Vigil Abloh, the visionary founder who always sparked fresh cultural conversations.
What do you get when you combine ultra-resistant firemen’s uniform fabrics, mountain sports innovation, and karting and motorsports aesthetics?
Crafted as a nod to the City Guides collection, celebrating its 25th anniversary this year, Louis Vuitton’s Colormania is the go-to for blending, matching, and creating a personalized travel vibe in seven shades.
FUTURE’s first collection for the French fashion house Lanvin and its new initiative “LANVIN LAB” has arrived.
Addy is one of the most exciting and in-demand photographers in the fashion industry, known for his authentic and diverse representation of Black and queer identities.
Contemporary film actor Raphaël Quenard has been appointed as the new ambassador for French fashion house Dior.
The boutique occupies an iconic building that reflects the spirit of traditional Portuguese architecture.
Check out Salomon’s XT-6 EXPANSE LEATHER (LTR) – a winter-ready take on a trail-running legend.
