Louis Vuitton is another of the fashion houses that, like Vivienne Westwood, has decided to set its sights on the Fall/Winter 2024 season and, consequently, unveil its corresponding advertising campaign.

Following the Wild West aesthetic that the current creative director of the men’s line, Pharrell Williams, has patented so much, the images that make up the portfolio photographed by Colin Dodgson show how this inspiration has become the clear protagonist of it. In them, the models can be seen enjoying a mountainous environment or riding a horse, wearing Williams’ creations for the coldest months of the year, accompanied by the Monogram Keepall or Speedy bags. As a curiosity, one of the looks featured, specifically the white coat with fringes and jeans, was the one that opened the FW24 show in Paris.

Every launch usually comes with a surprise, and this time it was the debut of the new exclusive cowboy hats. What do you think of them?

Check out the images from the Louis Vuitton Fall/Winter 2024 campaign below: