London Fashion Week Men’s launches “THIS IS LONDON” Campaign
by Adriano Batista









The British Fashion Council (BFC) announced the launch of its new campaign “This is London”; celebrating community, diversity & culture at London Fashion Week Men’s June 2019. Shot by London based photographer Markn, the campaign includes a diverse selection of people from the worlds of art, music, fashion, film & sport.
The campaign features a mix of globally established names and current tastemakers, all driving forward London’s culture and reputation, representing the city in their own unique way. The campaign is a testament of the city’s diversity and creativity and highlights the relationship between the creative industries.
Featured in the campaign are Caroline Rush (Chief Executive, BFC), Dylan Jones (BFC Menswear Chair & Editor, British GQ), Akinola Davies (Moving Image Artist & Filmmaker), Angelo Van Mol (Creative Director, Band of Outsiders), Eden Loweth and Tom Barratt (Designers, ART SCHOOL), Ashton Gohil (Model & DJ), Bethany Williams (Designer, Bethany Williams), Bianca Saunders (Designer, Bianca Saunders), Cosima (Musical Artist), David Gandy (BFC Menswear Ambassador), Dennis Okwera (Model & Actor), James Massiah (Poet), Liam Hodges (Designer, Liam Hodges), Lou Dalton (Designer, Lou Dalton), Louis III (Musical Artist), Lucien Clarke (Professional Skater), Nicholas Daley (Designer, Nicholas Daley), Oliver Spencer (Designer, Oliver Spencer), Paria Farzaneh (Designer, paria /FARZANEH), Per Götesson (Designer, Per Götesson), Priya Ahluwalia (Designer, Ahluwalia Studio), Sherelle (DJ & Radio Presenter) and Stavros Karelis (Founder & Buying Director, MACHINE-A).
Introducing Jingle Yu
ACNE STUDIOS x STARTER BLACK LABEL Capsule Collection
Characterised by its bold and strong image due to its visuals, the brand founded in Shanghai and based in London is considered to be one of the most avant-garde of the moment.
Danshan’s new collection HYPNOPOMPIA exists in that fleeting moment when you’re not quite asleep nor fully awake.
Same Sonar DNA, just cozier. Lisbon, consider us officially obsessed. See you in 2026.
The message is clear: perfection is overrated, and self-expression should be free from judgment.
Mikael photographed by Thanos Poulimenos and styled by Thanos Koutsolampros, in exclusive for Fucking Young! Online.
This Milan Design Week, Madrid-based platform Mayrit drops into the city with a double act that feels more like a mirage than a conventional exhibition.
AMIRI has just named Mexican boxing legend Saúl ‘Canelo’ Álvarez as its newest brand ambassador.
Jacquemus and Timberland just announced their latest collaboration: the Timberland and Jacquemus 3-Eye Lug Boat Shoe, nicknamed “La Bateau.”
Fusing heritage and precision, the unveiled collection consists of 13 pieces, through which the spirit of racing, a central theme in the brand’s DNA, is channelled.
American rapper Kendrick Lamar is named as the new ambassador for French fashion house Chanel.
Kayden Hesketh photographed by James Garrow and styled by Lewis Stratton, in exclusive for Fucking Young! Online.
Jacquemus’ new campaign, La Croisière, takes us on a quiet escape along the Nile.
Summer just got brighter. MR PORTER just dropped the new LOEWE x Paula’s Ibiza HS25 capsule, a collection that feels like a never-ending vacation.
Kirill Karpenko photographed by Igor Vavilov and art-directed by Daniil K, in exclusive for Fucking Young! Online.
French fashion house CELINE joins the Osaka-Kansai 2025 World Expo with its temporary exhibition “CELINE MAKI-E”.
Temple of Love marks Palais Galliera’s first exhibition in Paris devoted to the work of avant-garde fashion designer and cult figure Rick Owens.
NBA star Jaylen Brown’s brand, 7uice, has teamed up with NAMESAKE for a new capsule collection called INTELLECTUAL CLUB.
A confirmation that many of us have been waiting for.
Dominic Albano started with luxury underwear—simple, sexy, and well-made. Now, he’s bringing that same vibe to swimwear.
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
The Limit Does Not Exist was a collision of clothes, music, and performance, all vibrating at the same frequency.
For the first time, Converse and Kenzo are joining forces, mixing classic American cool with Kenzo’s vibrant energy.
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.