LOEWE Perfumes Introduces Two New Elixirs
by Adriano Batista
LOEWE Perfumes has expanded its iconic Botanical Rainbow fragrance collection with the launch of LOEWE Earth Elixir and LOEWE 7 Elixir. These two new elixirs offer a more intense and concentrated experience of the original scents, featuring exceptionally high concentrations of essential oils.
LOEWE Earth Elixir is a floral, ambery, and musky fragrance inspired by the dynamic elements of nature. It features notes of truffle, pear, oud, elemi, mimosa, and violet, creating a rich and complex scent profile. The LOEWE 7 Elixir, on the other hand, is a more intense fragrance with notes of patchouli, red pepper berries, and amber. Inspired by the furthest reaches of outer space, this elixir evokes a sense of eternal mystery.
Both elixirs are crafted with the LOEWE Accord, a complex, resinous scent based on the Spanish Rockrose wildflower. This unique note forms the foundation of the LOEWE Perfumes collection. The two new additions join LOEWE Solo Ella Elixir and LOEWE Esencia Elixir in the collection.
The elixirs come in glass block-shaped flasks featuring a gradient of their original color – mauve for LOEWE Earth Elixir and midnight blue for LOEWE 7 Elixir. This visual connection to the original scents gestures towards evolution and transition towards new horizons.
Each flask is topped with a tactile wooden cap crafted in wenge, a hard wood that represents the innate structure, potency, and artisanal nature of these new scent mediums.
LOEWE Earth Elixir and LOEWE 7 Elixir are now available at select retailers and online.
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