LOEWE Celebrates 10 Years of the Puzzle Bag With a Playful Homage
by Adriano Batista
Ten years ago, LOEWE introduced a bag that changed the game. The Puzzle, with its origami-like folds and sculptural shape, didn’t just carry belongings; it turned leather into art. Now, to mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
The lineup includes 19 reissued designs, each a standout from the bag’s history, plus one entirely new piece: the Confetti, covered in tiny leather and metal sequins for a jubilant touch. Every version features LOEWE’s expert craftsmanship: intricate appliqué, cross-stitch, embroidered poetry, and the house’s signature leather marquetry. A commemorative metal plaque and two balloon charms seal the celebration.
The Puzzle’s story began in 2015, debuting in womenswear (after a quiet appearance in menswear that same season). Its genius was in its construction: a puzzle of panels that looked like folded paper, yet held its shape perfectly. Over the years, it’s been reimagined in countless materials, colors, and sizes, spawning an entire family of bags.
For this milestone, LOEWE is going all out. The reissues come in special gold-foil-stamped boxes with a mini puzzle inside. Pop-ups at Bergdorf Goodman in New York and Harrods in London will showcase the collection, while exhibitions in Beijing (Genesis Art Gallery) and Taipei (Dopeness Art Lab) dive deeper into its design. LOEWE’s artisans will even give live demonstrations in select cities, revealing how the Puzzle comes together stitch by stitch. A special edition of LOEWE Magazine will trace the bag’s evolution, and an interactive digital experience lets fans explore its history from their phones.
The Puzzle 10 collection arrives in stores May 29, 2025. Meanwhile check it out below:



















END. x Aries: A High-Speed Trip Back to the Arcade
MAKSYM
actual
LOEWE Celebrates 10 Years of the Puzzle Bag With a Playful Homage
previous
END. x Aries: A High-Speed Trip Back to the Arcade
next
MAKSYM
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
WAX photographed by Fabio Munis and styled by LaDécadanse Studio, in exclusive for Fucking Young! Online.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection.
Through wool and yarn, Liu has made clothes that do more than cover bodies.
JAK is dropping the ATLAS LOW II, an even sharper, more wearable version of its retro-inspired design.
Benji Blue Bills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
This collection is about function, simplicity, and the kind of clothes that disappear on your body so you can just move.
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.
Lisbon’s Parque da Bela Vista is about to transform into a three-day musical paradise as MEO KALORAMA returns with its most exciting lineup yet.
This summer, Beyond Retro is all about the call of the open road and the thrill of discovery with its new Wanderlust campaign.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Stone Island and New Balance collaborate again and reimagine the “Numeric 272” sneaker.
Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th.
This summer, Jacquemus brings its French Riviera-inspired vision to the Greek islands.
adidas Originals and Sneakersnstuff (SNS) have teamed up for the fifth installment of their SNS GT II, a hybrid sneaker that combines elements from two adidas classics.
Fangs, wings, and other ways to survive. Nicasio Torres and his new paints exhibition in Palo Alto Barcelona. Somewhere between desire and dissidence, a creature with oil-painted wings and graphite claws begins to stir.
More than ever, the students of the Academy were in search for meaning and substance, which made this show a beautiful experience.
The 1990s Japanese rave scene existed in a whirl of distorted visuals, speedcore beats, and DIY rebellion.
K-Gold Temporary Gallery presents Blue Moon, a solo exhibition by Greek artist Yorgos Maraziotis, running from July 12 to August 31, 2025.
Kith and ASICS have joined forces once again for their latest Vintage Tech collection, bringing new life to classic sneaker designs for summer 2025.
Pride month is here, and to celebrate it, Cooper Koch has starred in the Calvin Klein campaign.
This year, Beach House, Kim Deal, Spiritualized, Caribou, Stereolab, and Amaia joined the growing list of recipients for the festival’s Can’t Do Without You Award.
Levi’s transformed its role as Primavera Sound Barcelona’s exclusive denim partner into a full-scale experience this year.
Rombaut’s expansion into swimwear feels less like a product launch and more like a natural progression.
Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture.
Olivier Rousteing, creative director of Balmain, will be honored with the 2025 Couture Council Award for Artistry of Fashion.
Barcelona’s Primavera Sound just wrapped its 23rd edition with staggering numbers: 293,000 attendees across a week of music that solidified its status as a global festival powerhouse.
For its latest collection, Y-3 continues to redefine the intersection of athletic precision and avant-garde design.