Loewe is saying “cheers” to Pride this year with a special collab alongside actor Jonathan Bailey! They’ve created a limited-edition “Drink Your Milk” T-shirt, with some of the proceeds going to Bailey’s brand new foundation, The Shameless Fund.


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The playful slogan references Bailey’s role in the historical drama “Fellow Travellers,” a story about a forbidden love between two men during the 1950s. The aim of The Shameless Fund aligns perfectly with the message – creating a world where everyone in the LGBTQ+ community can live openly and proudly.

The limited-edition tee launches on June 27th and will be available online at loewe.com and in select Loewe stores worldwide.

This isn’t just a stylish statement piece, it’s a way to make a difference. Want to learn more? Visit loewe.com and theshamelessfund.org to find out how you can get involved.

In Bailey’s words: “I knew Jonathan Anderson was the only person who could understand his playfulness, his mischief, his sensuality; who could make that vision a reality. This is the first of many collaborations for The Shameless Fund, a vocational project that will foster creative collaborations to raise money to eradicate shame among the global LGBTQ+ community. I love Jonathan and I love LOEWE, and I LOVE this t-shirt. It’s for anyone who has ever tasted milk.”