Liam Hodges And Ellesse Invite You On A Whimsical Journey Into The Future, Storming A Hype-Crammed Snow Wear Capsule For FW19
by Chidozie Obasi
Just in time for the termination of this year’s scorcher, with the freezing days swiftly impending and the seasons speedily rolling, we’ve realized Liam Hodges and Ellesse have teamed up for their FW19 campaign, pioneering a conceptual yet futuristic range of apparel -including footwear, too. The campaign’s purpose was designed to champion space-aged surface patterns, through the use of alpine backdrops to further-accentuate the range’s core seasonal theme. Shot through the lens of Liam Hodges’ creative troupe in Zakopane, Poland, the campaign peeks at standout pieces anchored by a futuristic scenario. Purple and metallic constitute an electric tonal palette which flows in its entirety across the whole collection, thriving inspiration from the mountainous landmark. Elsewhere, prints are developed from microscopic details of salt, explicitly treated for the collection in question, nodding to a great level of futuristic modernism decked by an avant-garde take on sartorial conformity.
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