Levi’s celebrates queer culture through self-expression with a collection inspired by LGBTQIA+ rodeo culture
by Adriano Batista
Levi’s is rolling out its Pride 2024 collection, inspired by the LGBTQIA+ rodeo scene from the ’70s. It’s a throwback to the “Rainbow Rodeos” of Nevada, but with a modern twist. Think vintage Levi’s with a dash of glitter—rhinestones, copper, and even gold denim. The lineup includes everything from tees and tanks to trucker jackets and vests, all featuring Western embroidery and rainbow colors for a fun rodeo vibe.
The faces of Pride 2024 are as eclectic as the collection: country singer Orville Peck, makeup artist Mattise Andrews, musician Bronze Avery, drag queen Violet Chachki, photographer Paris Helena Elyte, and dance community founders Bailey Salisbury and Sean Monaghan. They’re not just models; they’re storytellers, sharing what pride and self-expression mean to them.
Levi’s isn’t new to supporting LGBTQIA+ rights. They’ve been part of Pride parades since the beginning and were early backers of the Equality Act. Their 501® jeans have long been a symbol of protest and personal expression.
This year, they’re also donating $100,000 to Outright International to support LGBTQIA+ human rights worldwide.
Check out the campaign images below:
You can find the Pride 2024 collection on Levi.com and in select Levi’s stores.
MM6 Maison Margiela Avant-Première SS25
Balenciaga Spring 2025
actual
Levi’s celebrates queer culture through self-expression with a collection inspired by LGBTQIA+ rodeo culture
previous
MM6 Maison Margiela Avant-Première SS25
next
Balenciaga Spring 2025
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
CULTUREEDIT is launching its inaugural online art auction, featuring 100 works by 70 LGBTQ+ artists from around the world.
At Milan Design Week 2025, CUPRA unveiled its latest venture—the CUPRA Design House—marking a deliberate step beyond automotive design into broader creative territory.
PDF’s new Spring/Summer 2025 campaign, “Holy Motor,” puts football at the center—not just as a sport, but as a driving force behind the brand’s latest collection.
With this collection, Louis Vuitton moves further into home design, using its craftsmanship to create objects that fit into everyday life while keeping the brand’s recognizable style.
For its ninth Salone del Mobile presentation, LOEWE is turning something ordinary into something extraordinary.
MR PORTER has teamed up with Italian luxury brand Brunello Cucinelli for an exclusive new collection. titled Cinematic Symphony.
Camper’s legacy isn’t just about footwear. It’s about a way of working, an insistence on craft, and a refusal to separate the functional from the beautiful. And for 50 years, that’s been enough.
Giorgi Kevlishvili photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Spring is here and we just got that sweet first hit of Vitamin D! Instead of investing in any major new trends this season, I asked our editors what is on their spring wish list and what their tried and… »
RIMOWA and MYKITA have come together to create something unexpected: a sunglasses collection that blends luggage-grade durability with eyewear innovation.
Creative director Domingo Rodríguez Lázaro takes the brand’s sharp tailoring and throws it into a world where cowboy grit meets after-hours glam.
