Les Benjamins Opens Dubai Flagship Store
by Adriano Batista

Housed on the first floor of the Mall of the Emirates, Les Benjamins’ inaugural Dubai flagship store doubles up as a creative hub for the youth. Spread across 213-square-feet, the minimalist design-led space serves as a testament to the brand’s long-time relationship with the artistic community in the UAE.
“Les Benjamins Dubai is about contrasts: old and new, open and intimate, gleaming and earthen,” says renowned architect Dong-Ping Wong, founder of Food New York, the firm behind Yeezy’s Calabasas studio, and Les Benjamins Istanbul flagship store.

Restricted due to Covid travel regulations, both Wong and the brand’s creative director, Bunyamin Aydin, conceived the space through a combination of Google Maps and Zoom. “I wanted to give a nod to our heritage, but in a contemporary setting, so we used concrete to connect with steel, giving it a balance between old and new. It’s about the juxtaposition of both ideas” adds Aydin. “We used a traditional plaster technique most directly seen around the souks and structures of Old Dubai to balance out the classic luxury, glossy materials of both the mall and new Dubai as a whole,” says Dong “It’s a material with history, depth, and texture, interspersed with reflective, graphic and neon details. To create intimate spaces within a totally open floor plan, we looked to the Basilica Cistern in Old Istanbul, the city where Les Benjamins is from.”

Carrying a mixture of menswear and womenswear as well as accessories, multi-brand sneakers, home goods, slippers, slides, and swimwear –Les Benjamins Dubai launches with a limited edition drop of 10 signature tracksuits in fresh colorways, as well as a 100-piece limited run of collectible numbered Dubai launch tees.
With a turntable located in the center of the store, and a sound setup designed by Devon Ojas–accompanied by a selection from Aydin’s personal vinyl collection–the store also houses a Max Lamb-designed co-working space for young creatives.

“We’ve always had a warm welcome from the region” affirms Aydin, “especially as we’re unified in our vision of spreading a progressive Eastern movement. I’m always interested in amplifying the voices of the youth in the Middle East.”
See more photos below:







You can shop Les Benjamins HERE!
Lacoste L-Guard Breaker sneaker
VARON “La Familia” Campaign
The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
Vivobarefoot’s new campaign is not just about shoes. It’s about feeling. It begins with a simple, powerful idea: “Free Your Feet.”
For its Fall/Winter 2025 campaign, AMIRI turns its focus to a new brand ambassador: world champion boxer Saúl “Canelo” Álvarez.
LAZOSCHMIDL has released its eighteenth fanzine, a limited-edition publication that extends the story of its Spring/Summer 2026 collection.
SOREL is launching an exclusive collaboration with Aries, the cult London-based luxury streetwear label.
Carhartt WIP’s Fall 2025 campaign feels like a quiet shift. It’s not about grand statements or dramatic scenes. Instead, it turns its attention to the spaces in between: the small, ordinary moments that make up a day.
DSQUARED2 unveils its Fall/Winter 2025 campaign, featuring Irina Shayk or Victor Perez, and shot by Mert Alas and Marcus Piggot.
Handmade by Loewe’s artisans in their Barcelona studio, each piece is individual.
BEYOND RETRO launches the Pennate Bag, a tote made to be used for years, constructed entirely from pre-loved textiles.
Italian designer Giorgio Armani passes away at the age of 91, leaving an irreplaceable void in the fashion industry.
For Burberry’s Winter 2025 campaign, creative director Daniel Lee does something simple and smart: he brings the clothes back home.
CAMPERLAB has turned its attention back to one of its own icons. For Fall/Winter 2025, the brand presents a new interpretation of its Eki boat shoe.
Levi’s has a long history with denim. The new Blue Tab™ collection continues this story, focusing on a specific and respected source: Japanese denim.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Courrèges partners with artist Dan Colen and the Sky High Farm Biennial to present a campaign that shows no clothing.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
Saint Laurent Rive Droite is presenting a selection of photographs by D.M. Terblanche, curated by Anthony Vaccarello.
For its Fall/Winter 2025 campaign, Ludovic de Saint Sernin moves the action to the boardroom.
Iván Volkov and Guido Bravo photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
For Fall 2025, Ami introduces Portraits d’Ami, a campaign that explores the soul of Paris through intimate, human-centered storytelling.
Always eager to push denim to new heights, G-STAR has teamed up with fine taxidermy artists Darwin, Sinke & van Tongeren.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
For the Kenzo Fall/Winter 2025 campaign, Artistic Director Nigo brings the city of New York into the conversation.
Martin Margiela’s belief, “I believe in blurring the lines between art and fashion,” is not just a quote for the Maison. It is a working principle.
Black Orchid Reserve brings together the original Black Orchid with the essence of a midnight-blooming Ghost Orchid.
YSL Beauty introduces Myslf L’Absolu as more than a new fragrance. It is presented as an elevation of feeling.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
PUMA and Colm Dillane of KidSuper are back with a new collection.
As Wax London approaches its tenth year, it is taking a moment to look back with its new Fall/Winter 2025 collection, called “Rewind and Reclaim.”