Le Labo Presents New City Exclusive Fragrance – Myrrhe 55
by Adriano Batista

Le Labo‘s City Exclusive Collection is all about showing some global love to the cities that have captured our hearts. These fragrances aren’t just your run-of-the-mill scents; they’re the exclusive gems found in the city’s secret scent labs. No online browsing, no shipping hoops to jump through – we’re talking about those rare finds that keep us on our toes. But hey, once a year, the rulebook gets a little shaken up. For the month of September, the City Exclusives spread their wings beyond their urban nests and venture out to win over new admirers.
And this September, set your radar on the scene-stealer: Le Labo’s brand-new sensation for Shanghai, The Myrrhe 55.

Now, let’s talk myrrh. This ain’t just any resin – it’s the sacred stuff that history deemed more precious than gold. In the world of traditional Chinese medicine, it’s the wingman for “blood circulation stimulation.” So, it’s no shocker that MYRRHE 55, the Shanghai standout, pumps up the volume on that heartbeat. Picture myrrh strutting its stuff with hints of incense and a bold touch of licorice – it’s the core of this olfactory artistry. And the squad? Well, jasmine and patchouli join the party, lounging on a smooth bed of oud, ambergris, and yes, musk (don’t worry, all vegan vibes). MYRRHE 55 is like the epitome of class without the flashy, a timeless marvel that’s got its own modern groove. You can’t just brush this one off – it’s got that magnetic allure that sticks around. It’s a blend of the dark and the electric, a bridge between what’s been and what’s new. Just like the city it’s made for – Shanghai in all its enigmatic glory.

Givenchy Celebrates Its New Ginza Six Store With An Opening Party
VADA Eyes Debuts CAMP VADA Campaign
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
These shoes are made for movement, designed with technical skill and a clear sense of purpose.
DAVIDCATALAN unveiled its Spring/Summer 2025 campaign photographed by Dulce Daniel and styled by Paulo Cravo.