A hero in his bedroom…
by Luca Imbimbo
“The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy
Josef Lazo and Andreas Schmidl dream, experiment, have fun. Their Lazoschmidl is an outrageous love declaration to the contemporary man, to the real big-boy. He’s a hero in his bedroom who loves excesses and nonconformity but at the same time comfort and relax.
We met the creative duo same day ago and that’s what they told us…
Hello Guys! How did your interest in fashion start?
We were both deeply interested in design and aesthetics form an early age. We sew our own garments or dressed friends and family and drew outfit ideas in our teenager notebooks. Now we can fully explore and craft all these ideas and make dreams a reality.
Why did you decide to start your own label?
It all started as an experiment and a one-time project to explore a conceptual idea into wearable results. It got picked up quite quickly by the international press so we decided to keep on doing it and growing organically.
Lazoschmidl: how did you pick this name out for your brand?
It’s a combination of our surnames. When we decided to start our brand we tried many different combinations and this one felt the most unexpected and unheard.
Who is your ideal customer?
A hero in his bedroom.
Tell us something about the SS19.
It’s the idea of a first date when everything around you melts into a psychedelic dream and you just feel a kiss on your lips. Wallpaper, curtains, and floor become garments projected onto the naked skin.
What are the key pieces of it?
A sheer silk organza neglie top with a Bruce LaBruce print from the movie set of Super 8 1/2 as well as hand-embroidered crochet bandeau tops and wrestling singlet with cuddle toy animal faces.
As always, our last question… According to you, what is really FUCKING YOUNG! today?
Being naive but confident about your own beliefs and turning them into truth!
Check out below the exclusive story featuring Lazoschmidl SS19 pieces, shot by Alexandre Chagnon in exclusive for Fucking Young! Online:
Coach Spring/Summer 2019
Alexandra Moura SS19 Backstage!
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.
Les Benjamins has turned its attention to the tennis court with a new collection that mixes sport and style.
GUESS JEANS has officially arrived in Tokyo, opening its first Asian flagship store in the heart of the city’s fashion district.
WHOLE is a pilgrimage for the global queer community, a temporary world where joy, radical acceptance, and self-expression reign supreme.
Alexis Otero captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Levi’s® is celebrating Oasis’ long-awaited reunion with a new collection that combines the band’s iconic style with classic denim.
There’s no bitterness in the heartbreak here, just the sense that longing isn’t defeat, but proof you’re alive.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
Gerrit Jacob’s latest collection, GAME OVER, isn’t about surviving the wild but about surviving the grind.
Telekom Electronic Beats (TEB) and 032c are turning 25, and they’re celebrating with a capsule collection and an installation by Harry Nuriev. Titled All is Sound.
