A hero in his bedroom…
by Luca Imbimbo
“The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy
Josef Lazo and Andreas Schmidl dream, experiment, have fun. Their Lazoschmidl is an outrageous love declaration to the contemporary man, to the real big-boy. He’s a hero in his bedroom who loves excesses and nonconformity but at the same time comfort and relax.
We met the creative duo same day ago and that’s what they told us…
Hello Guys! How did your interest in fashion start?
We were both deeply interested in design and aesthetics form an early age. We sew our own garments or dressed friends and family and drew outfit ideas in our teenager notebooks. Now we can fully explore and craft all these ideas and make dreams a reality.
Why did you decide to start your own label?
It all started as an experiment and a one-time project to explore a conceptual idea into wearable results. It got picked up quite quickly by the international press so we decided to keep on doing it and growing organically.
Lazoschmidl: how did you pick this name out for your brand?
It’s a combination of our surnames. When we decided to start our brand we tried many different combinations and this one felt the most unexpected and unheard.
Who is your ideal customer?
A hero in his bedroom.
Tell us something about the SS19.
It’s the idea of a first date when everything around you melts into a psychedelic dream and you just feel a kiss on your lips. Wallpaper, curtains, and floor become garments projected onto the naked skin.
What are the key pieces of it?
A sheer silk organza neglie top with a Bruce LaBruce print from the movie set of Super 8 1/2 as well as hand-embroidered crochet bandeau tops and wrestling singlet with cuddle toy animal faces.
As always, our last question… According to you, what is really FUCKING YOUNG! today?
Being naive but confident about your own beliefs and turning them into truth!
Check out below the exclusive story featuring Lazoschmidl SS19 pieces, shot by Alexandre Chagnon in exclusive for Fucking Young! Online:
Coach Spring/Summer 2019
Alexandra Moura SS19 Backstage!
Ami Paris has introduced Sweetheart, an exclusive capsule collection dedicated to the universal language of love.
ARKET’s Fall/Winter 2026 collection continues the Nordic brand’s exploration of a wardrobe built from essential pieces.
We sat down with Barragán to talk about the collection, the difference between fashion weeks, and why the DIY approach still matters as the brand continues to grow.
AMBUSH, creatively directed by Yoon Ahn, presents its Spring Summer 2027 collection through a lookbook.
A$AP Rocky has added his own chapter to the PUMA Suede story, reviving the ’94 silhouette with a collection of details that pull from New York street culture and the era that shaped him.
Bianca Saunders has collaborated with The Midnight Club on her Spring/Summer 2027 collection, Meet You Before Sunrise.
Oakley has unveiled the Infiniloop, a new design that transforms the geometry of infinity into a wearable artifact.
Ruslan photographed by Kiana Beijleveld and styled by Miguel Herrera, in exclusive for Fucking Young! Online.
If this summer inspires even one person to reconnect with a friend, then the brand has created something more meaningful than clothing.
Anyone working in a craft-based profession, aged 18 or over, is eligible to apply.
Aimé Leon Dore has teamed up with New Balance on a SS26 Performance Running Capsule, bringing together the brand’s technical innovation with Aimé Leon Dore’s design perspective.
JW Anderson has opened a pop-up store at 15 Rue du Louvre in Paris.
ESDI presented the final collections of its graduating fashion designers with a show titled LIMIT(LESS) on 30 June.
Juwon shot and creatively directed by Samir and styled by Cansu, in exclusive for Fucking Young! Online.
As electronic music continues to evolve, Trym is proving that power doesn’t have to come at the expense of emotion.
Take a look at John Lawrence Sullivan’s Spring/Summer 2027 backstage, captured by the lens of Sasha Zhu during Berlin Fashion Week, in an exclusive for Fucking Young!
Following Maison Mihara Yasuhiro’s SS27 show during Paris Men’s Fashion Week, we caught up with Mihara to discuss why his creative process has no true beginning or end and the importance of imperfection.
Saint Laurent Montaigne has opened its first exhibition, 1980 – 2023 – 2025, a selection of works by French artist Martine Bedin, curated by Anthony Vaccarello.
For Spring/Summer 2027, HELIOT EMIL creative director Julius Juul presents TROXLER, a collection named after the Troxler effect.
CELINE has shared its new Infinite Possibilities campaign, shot by Eijin Ota and Victor Brun.
Aesop has introduced the Parsley Seed Purifying Cleanse Protocol, a three-step ritual designed for those living in urban environments and facing the friction of city life.
After making stops in Berlin and Milan, the Eastpak Travel Agency arrives this weekend in Barcelona, transforming the city’s beachfront into an immersive pop-up.
Photographer Noa Lesche brings us a selection of the best looks photographed during Berlin Fashion Week, in exclusive for Fucking Young!
Since founding DAGGER, designer Luke Raine has quickly established the growing brand as one of Berlin’s most exciting independent fashion labels while rooted in resilience.
Kevin Germanier unveiled Les Sulfureuses for Fall/Winter 2026 couture, a collection suspended in the split second between ignition and disappearance.
An Exclusive Conversation with Arnar Már Jónsson and Luke Stevens for Fucking Young!
For the Fall/Winter 2026 campaign, Nigo returned to La Maison de Kenzo, hidden in the Bastille neighbourhood of Paris.
Between touring, we caught up to discuss the making of DUEÑO DEL CIELO, creative independence, and finding an increasingly international audience
Paris has never been short of artists capable of blurring the lines between fashion and fine art, but Gustavo Nazareno brings something altogether more hypnotic.
RHUDE’s SS27 collection, Contra Mundum, explores the moment after achievement, when discipline gives way to freedom and freedom becomes a test of character.
