From now on, Lanvin will have Cheng YI as its global brand ambassador.

The appointment was announced today and holds special significance for both, as the bustling star of the Chinese entertainment industry becomes the first ambassador of the Maison’s new era. The actor is part of a new generation of artists who are redefining contemporary Chinese culture on a global stage.

Will Lanvin and Cheng YI have something in store to surprise the industry soon? Time will tell…