Lacoste “René did it first” Capsule Collection
by Adriano Batista
This season, LACOSTE pays specific tribute to the brand’s founder with an inspired collection whose strong message sounds like a slogan: René did it first . Inventing, imagining and creating new processes, relentlessly optimizing existing techniques…the brilliant and fruitful mind of René Lacoste is tireless, and many of his brainchildren revolutionized the sport to which his name will sta y forever linked: tennis.
BECAUSE HE WAS…
The first French national to win the US National Championships.
The first French national to snag the Davis Cup.
The first to build a steel racket, both light and resistant.
The first to build a tennis ball-throwing machine.
The first to wear upon his blazer the famous crocodile designed by his friend Robert Georges.
The first to believe a logo could complete an item of clothing.
And the first to swap the court’s classic white shirt for a short-sleeved polo shirt.
The first LACOSTE polo shirt appeared in 1927. Today, it’s the cornerstone of the contemporary wardrobe and a staple of universal clothing. Felipe Oliveira Baptista echoes this success story in his capsule collection comprised of polo shirts, sweatshirts and sweaters. The idea came to him during an interview, when he spontaneously declared to a journalist who was unaware that René Lacoste had invented the polo shirt “René did it first!”. And so the idea took root: to brand this statement upon René Lacoste’s most popular invention: the polo shirt. “Tennis anyone?” “René” and “Gazon”… bold graphics humorously flaunted across zipped sweatshirts, jersey sweaters or polo shirts, each one a cheeky reference to the brand’s tennis-seeped roots.
This collection displays a totally 70s vintage sports spirit, the embodiment of self-deprecating chic itself .
www.lacoste.com
Enfin Levé Fall/Winter 2015 Lookbook
James Dean: the Baudelairean Hero
LACOSTE is back with a fresh global campaign for 2025, and this time it’s all about playing with legends, both the brand’s classic pieces and the influential people who wear them.
Levi’s® new Linen+Denim collection for SS25 solves the warm-weather denim dilemma by blending two classic fabrics into one breathable, lightweight solution.
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
This June, Pitti Uomo 108 turns its focus on fashion that values experimentation and a clear-eyed view of what comes next.
Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
Built for relaxation, the clothes are designed with loose fits and lightweight fabrics, perfect for long, lazy days and warm evenings.
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
