On the eve of its 80th anniversary, LACOSTE pays tribute to the visionary spirit of its founder René Lacoste by taking his most legendary invention, the L.12.12 polo shirt, into the future.
In 1933, René Lacoste launched industrial scale production of the polo shirt he called L.12.12.
L for LACOSTE, 1 refers to the Cotton Petit Piqué fabric, 2 to the Short Sleeve style, and 12 to the number of prototypes made before René Lacoste gave his approval.
The brand has chosen the symbolic date of 12/12/12 to unveil a film featuring the polo shirt in a future where textile technology has no limits.
The film ends with an invitation. The public is invited to extend the story by posting their vision of the future of the polo shirt on Facebook.
The most original contributions will be illustrated by an artist, and then featured on Facebook.com/Lacoste to more than 10 million fans of the brand.
The film, created by MNSTR Agency, showcases the future of the polo shirt in a timeless Paris where the public can follow an eclectic cast of characters that interact with a new generation of clothing.
The concept of the SS23 collection by SYSTEM Studios was inspired by Wes Anderson’s unique fairy tale and humorous mise-en-scene in the film The Royal Tenenbaums.
Winning Starts Within is the new Kappa campaign featuring singer Pol Granch to present the Authentic SS22 collection, a campaign that redefines the concept of victory.
The House presents the Gucci Pet collection, a wide selection of items designed for dogs and cats that combines high-quality materials, craftsmanship, innovation and many of Gucci’s most iconic motifs.
Take a look at Songzio‘s Spring/Summer 2023 backstage captured by the lens of Sebastian Pielles, during Paris Fashion Week, in exclusive for Fucking Young!
At the heart of his work is functional footwear, but he brings another layer of with his passion for self-expression and sub-cultures in addition to his personal design codes and inspirations.
Daniel Skripnik is Ukrainian gay artist, The Tyler Robinson Foundation Committee member, and has collaborated with Adobe x Billie Eilish, mentioned by Britney Spears and The Weeknd and creator of the national symbol of Ukraine, the sunflower.
YY Nation, a new sustainable shoe brand is launching in the US with its eco-friendly Legacy Footwear Collection, which includes the Nimbo shoe, made from bamboo and algae.
All the guests and friends of Zalando moved to the chosen location, which fitted perfectly with the theme of the event, to enjoy the good weather accompanied by an aperitif; and of course, something that can’t be missing at a party, music.
Photographer Renaud Labelle brings us a selection of the best looks captured in the streets of Paris during Paris Fashion Week, in exclusive for Fucking Young!
“Maricón” speaks of protest, acceptance, naturalness and love. It is a call to action for the new generations. Because equality never goes out of style
Take a look at TAAKK Spring/Summer 2023 backstage, captured by the lens of Sebastian Pielles during Paris Fashion Week, in exclusive for Fucking Young!
Set at the Palais de Tokyo, Fucking Young, TRANOÏ, and friends were able to toast to past success and drink to a great future with sets by Faire Music and the incredible Urumi.
Kenzo SS23 is an extension and refinement of the universe established in last season’s first collection, inspired by the attitude of Kenzo Takada, who has developed his ideas from season to season.
