L003 2K24: The New Lacoste Sneaker That Elevates Running Codes
by Adriano Batista
In a nod to its rich history of French sportswear savoir-faire, Lacoste introduces the L003 2K24 sneaker—a celebration of the inherent dignity and beauty of sport. Crafted from the dynamic DNA of Lacoste’s Active line, the L003 2K24 seamlessly blends the essential elements of running into a versatile everyday shoe suitable for all terrains.
This campaign features two fresh faces as the ambassadors for the L003 2K24: J.I.D and model Sabrina Lan. In striking visuals, both J.I.D and Lan stand with one foot firmly planted on the ground, while the other propels them forward—a visual metaphor for the L003 2K24’s ability to transcend contexts and traverse diverse landscapes.
The L003 2K24 sneaker is now available on Lacoste.com and in Lacoste stores, offered in eight color combinations, priced at 160 euros.
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L003 2K24: The New Lacoste Sneaker That Elevates Running Codes
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