KFC x HYPE Brings New Meaning to Bucket Hat
by Anna Barr
At the start of 2020 a video of Kim Kardashian and Kanye West ordering at KFC in Paris not only went viral but was also remembered with a golden plaque at the franchise’s kiosk. Who can’t resist the fried food, now we have a spicy new collab that’s tasty enough to eat!
The all-new line-up of co-branded clothing and accessories features exciting designs inspired by both brands, blending KFC’s tongue-n-cheek interactive messaging with HYPE.’s bold heritage statements. The 47-always-original-piece range boasts interchangeable everyday looks that you can mix ‘n’ match, from bralettes, joggers and tees to puffer jackets, caps and backpacks, to ensure you’re festival-ready and feeling finger lickin’ good.
Inspired by KFC’s history, from menus to slogans, the exclusive collection includes HYPE.’s original dad cap shape with ‘Bargain Bucket’ embroidered across the front and statement loungewear set encompassing a bright white soft-touch fabric base with a contrasting KFC red ‘It’s Finger Lickin’ Good’ embossment. The range also introduces the stand-out vintage KFC Racer. Get ready for the drop at the end of the week!
To find out more visit justhype.com/hypexkfc.
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