JORDANLUCA Spring/Summer 2020
by Samuel Jacobson




























Wireframe spheres arc, scorpion-like, over the heads of models, suspended from bars secured to parachute chest rigs. The planetary reference is fitting for a show that promises the essential idea of ‘the future’ without identifying with a specific tomorrow. With JORDANLUCA we enter the moment at which night turns into day, and the division between the two no longer makes sense. The brand’s SS20 offering is savagely on-trend, fusing gutter elegance to technical athletic-wear.
Jordan Bowen and Luca Marchetti bring formal Italian to a London rave. It is an act of mutiny, delivered with precision. Where rebellion generally conjures chaos, here we see an obsession with control. Shoulders cut broad and aggressive on a sleeveless longline parka and twisted vest, whose black material is at home with the nylon that dominates. Thin, oversized short-sleeve button-downs hang pressed and rigid, sometimes bearing an interlocking pattern of rats. Tank tops are cut above the pectorals, like a harness, evoking the glowing laser future of the late 90’s defined by The Fifth Element. A closer look at a necklace bag shows beer cans and roses, sitting atop the understated, and imminently wearable uniform of an east-London DJ: oversized blue hoodie with green ripstop joggers and hiking boot sneakers.
The shoes are HOKA, a brightly colored chunky running brand that has recently enjoyed a spot with Salomon atop the crest of the trail-runner wave. JORDANLUCA pairs them with high padded ski socks. A minimalist riff on the tie-dye moment, they present a slouchy linen button down in black with white streaks. Tie-dye returns on a key lime shirt with incorporated graphic harness, above a shell and feather key chain. The metallic/gravel tracksuit and cherry-red windbreaker shorts also demand mention.
Drapes give way to an abundance of unexpected skin, promising a dawn, though it may be more electromagnetic than solar. We watch in the echoing, pulsing rave, through this serotonin fantasy, beginning to grasp the title JORDANLUCA chose: Maledetta Primavera – an accursed spring.
STREETSTYLE | London Fashion Week Men’s SS20 – Part 1
C2H4 SS20 Backstage!
Jen Deleusse at UNO Models shot by Camilo Delpin and styled by Celia Villa, in exclusive for Fucking Young! Online.
Primavera Sound Barcelona has announced the line-up for its parallel programme, Primavera a la Ciutat, further expanding its 2026 edition.
Y-3 presents the first chapter of its Spring/Summer 2026 collection and accompanying lookbook.
JW Anderson has released its Winter 2025 collection of Christmas ornaments.
Prince and Didi captured by the lens of Axelle Patard, in exclusive for Fucking Young! Online.
Stone Island revisits its iconic Ice Jacket for Fall/Winter 2025-26.
The range focuses on pieces designed for colder weather, combining function and style.
EDWIN has reunited with New Era for a second collaborative capsule for Fall/Winter 2025.
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Salomon is marking the 20th anniversary of its ACS PRO trail sneaker with a special edition. The release honors the shoe’s past while focusing on its continued relevance.
The collection draws from the iconic male figures of early 2000s magazines, connecting that era’s attitude with a pared-down, strong aesthetic.
UNWRAPPED 2025 marks Grindr’s fifth annual global snapshot of queer culture, powered by insights from more than 15 million monthly users and 32,000 community votes.
Rick Owens is launching a collaboration with the oral care brand Selahatin.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
Ruben Pols lensed by Alfonso Anton Cornelis and styled by Giorgio Branduardi, in exclusive for Fucking Young! Online.
The collection arrives as basketball’s global popularity grows, with a significant number of European players now in the league.
Milko Boyarov has unveiled the campaign for his “Core” jewelry collection, photographed by Ivan Ivanov.
Iranian-French brand ZGeneration, founded by Mohammad Amin, made its off-schedule Paris debut, combining sustainability with social activism.
The British Fashion Council has revealed the winners of The Fashion Awards 2025, presented by Pandora.
Balenciaga has launched its end-of-year gifting campaign, titled “Handpicked Signatures.”
Alberto Brown photographed by Javier Atienza and styled by Reyes Campos García & Álvaro Kasto, in exclusive for Fucking Young! Online.
Trashy Clothing and Olive Odyssey have announced a collaboration centered on Palestinian craft and land.
Daniil at Francina Models photographed by Mattia DB and styled by Ginn Ahouanto, in exclusive for Fucking Young! Online.
The Amsterdam-based brand Daily Paper has partnered with the Municipality of Amsterdam and adidas to celebrate the reopening of a local landmark: the street football court known as the “Adidasplein”.
DAVID CATALAN unveiled its Fall/Winter 2025 campaign, photographed by Dulce Daniel and styled by Alexandra P. Soler.
New Era and the Barcelona-based jewelry firm TwoJeys have launched their first collaborative collection.
The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.