British actor and longtime friend of the brand, Joe Locke, joins the cast of AMI‘s Fall/Winter 2024 campaign. The black and white images, captured by Vitali Gelwich in Paris, showcase the collection’s timeless elegance.

Locke models the essential tailoring pieces from the Fall/Winter 2024 collection, including a striped suit and an oversized herringbone coat. He poses alongside a German mastiff, adding a touch of warmth and playfulness to the images.

The campaign perfectly captures the essence of AMI’s classic yet modern aesthetic. Check it out below: