Jekeun Spring/Summer 2023
by Gabriel Córdoba Acosta
London-based ready-to-wear brand Jekeun, founded by Korean designer with Japanese heritage Jekeun Cho, has unveiled its Spring/Summer 23 collection to coincide with London Fashion Week.
For those of you who don’t know the brand, it is characterized by a philosophy based on its founder’s interest in the world of psychology and more specifically how we reconcile our inner self with the person we present to the world. The decisions we make every day about what to wear, which go beyond our wardrobes, also have their place in this philosophy, as these have a lot to do with the image we want to project to others, wearing certain items of clothing or accessories in order to fit in socially and be treated well.
This viewpoint informs Jekeun’s visual language through subtly manipulated silhouettes, re-interpreting the power of traditional suiting and military tailoring, softened and rebalanced to embody the interplay of confidence and shyness. Bold and vibrant colors and prints are applied to further obscure the silhouette, referencing how outward expression can conceal what lies beneath. Tartan and stripes are a recurring theme through Cho’s work, orderly and well structured, but complex and distorted as they are applied onto the human form. Innovative knitwear techniques are developed based on the patterns and shapes of the human brain, inspired by MRI scans of depressed subjects, complex networks of connections, intersections, pushed and pulled across the skin.
Ultimately and unconsciously, we are masters of deception, exposing and enhancing what we are proud of and hiding what we are not.
The exploration of this tension between the true self and the ideal self, of authenticity and expectation, of the deeper understanding and appreciation of the individual, and how this narrative manifests itself within fashion, is at the core of the Jekeun brand.
LEVI’S x NO SESSO
CONVERSE x A-COLD-WALL*
To provide a safe space for all women to be lead characters in dating, international dating app Pure is releasing Pure Queen.
Swedish fashion house Acne Studios makes its debut in the perfumery sector with its first scent: Acne Studios par Frederic Malle.
“I am thrilled that Cillian is joining the Versace family. He is a truly exceptional actor and totally deserves his Oscar win. He is magnetic and mesmerizing in front of a camera and I loved seeing him bring Versace to life”.
The grand finale of the ModaLisboa Young Designers contest, known as SANGUE NOVO, took place on March 8th in Lisbon. This second and final phase follows a series of mentoring sessions where the six emerging designers received… »
“I am grateful to get the chance to work with this legendary couture atelier and I cannot wait to dig into the archives.”
The collection stands out for its meticulous attention to three fundamental aspects: size, material, and color.
Crafted with pride in Bulgaria, Voyeur Underwear stands as a testament to innovation and the relentless pursuit of sophistication in men’s apparel.
This collaboration marks a full-circle moment for Charles Jeffrey LOVERBOY and Dover Street Market / CDG.
EYTYS’ latest Spring/Summer 2024 campaign arrives like a refreshing breeze, urging us to embrace the leisurely pace of vacation life.
Tom Ford unveiled its Spring/Summer 2024 campaign, captured by the lens of Robin Galiegue.
This latest offering is a testament to the fusion of Umbro’s rich Football heritage with the cutting-edge street style that Slam Jam is renowned for.
Italian luxury brand Marni, creatively directed by Francesco Risso, unveils its Spring/Summer 2024 campaign.
Edward Cuming’s Fall/Winter 2024 collection marks a poignant departure from the light-heartedness of previous seasons.
C.P. Company and Kiko Kostadinov present their new joint project.
Oliver Peoples has partnered with tennis legend Roger Federer to unveil an exclusive collection of eyewear.
The collection emerges from pre-existing pieces, reimagined and revalued, carrying with them the essence of their history into contemporary silhouettes.
Jonathan Steuer went to Venice Beach to capture o group of dancers, moving until the break of dawn.
This collection is a testament to the art of elevated craftsmanship, showcasing a production process that is as much about skill as it is about unwavering commitment.
JIL SANDER, creatively directed by Lucie and Luke Meier, unveils its Spring/Summer 2024 campaign.
Good news for British designer Samuel Ross, who has recently been appointed as artistic director of the London Design Biennale 2025, which will be held from 5-29 June.
Gucci is welcoming the distinguished Japanese figure skater, Yuzuru Hanyu, as its latest brand ambassador.
The label’s unique approach to design involves a thoughtful deconstruction and reinvention of timeless wardrobe essentials, ensuring each piece transcends traditional gender norms.
Stéphane Ashpool unveiled the complete imagery for the French Olympic and Paralympic teams’ attire for the upcoming Paris 2024 Olympics.
Delhi’s Kartik Research has partnered with London’s Stepney Workers Club to launch an exclusive capsule collection that embodies the spirit of cricket.
Luke at Kult Models photographed by Christopher Puttins and styled by Alex Nyilas, in exclusive for Fucking Young! Online.
Études’ Spring/Summer 2024 collection, CRÉPUSCULE, marks the culmination of a triptych that pays homage to the essence of Paris.
Cities like Berlin, Paris, Tokyo, and London are gearing up to host these powerful displays, with more to join the list.
Less is more is what we are used to hearing. In Y/P’s case, it’s precisely the opposite.
The campaign is a visual feast of portraits set against the vibrant backdrop of Jamaica, encapsulating the essence of outdoor summer living.
The label’s second collection, titled “Wicked Love,” contemplates the concept of adaptable self-identity in our interconnected world.
Behind Vivobarefoot’s vision is a commitment to natural health and rekindling humanity’s bond with the natural world.