Rapper Jackson Wang, a member of the South Korean group GOT7, has recently become one of the global ambassadors for French fashion house Louis Vuitton, as he has starred in the luxury brand’s latest travel campaign.

“Horizon’s Never End” is the name given to the campaign featuring the artist, which showcases some of the travel items designed by Marc Newson. Every campaign has a story behind it, and this time it was not going to be any different. The story of this one is that the artist travels to the French capital, Paris, accompanied by a whole set of LV suitcases, christened Horizon, and celebrating Maison’s characteristic monogram.

 

The images and short film that make up the selection have been shot by photographer and filmmaker Glen Luchford, who has masterfully captured the identities of both parties and even the iconic Eiffel Tower, which appears in the background.

Check out Louis Vuitton’s “Horizon’s Never End” campaign, starring Jackson Wang, below: