Burberry has named 23-year-old British tennis star Jack Draper as its latest global ambassador. The rising athlete, known for his skill and determination on the court, embodies the brand’s spirit of ambition and classic British style.

“It’s inspiring to see Jack represent Great Britain with such commitment,” says Burberry’s Creative Director, Daniel Lee. “He’s already one of the most talented athletes of his generation.”

Since turning pro in 2018, Draper has gained a strong following, not just for his athletic achievements but also for his drive and optimism. His rapid rise in tennis—becoming British No. 1 in 2021 and climbing to seventh in the world rankings—makes him a natural fit for the luxury brand. He holds the record as the youngest British player to win three ATP Challenger titles in just two months and was the first from the UK to qualify for the Next Gen ATP Finals.

The partnership feels like a natural next step—Draper already walked in Burberry’s Summer 2025 show at London’s National Theatre last September and will appear in the upcoming High Summer campaign.

“Representing Burberry is a real honor for me,” Draper says. “I’ve admired the brand since I was a kid—it’s an iconic house that defines classic British style.”