IZREEL Fall/Winter 2010 collection
by Adriano Batista
The name of Izreel, meaning “is real”, is a common theme in Takakura’s designs for the label. After graduating from his university where he majored in mathematics, he absorbed and built business schemes in an apparel manufacturer. He launched IZREEL in May 2003, and made a debut as a designer himself.
The overall theme is for a luxury street brand which combines the essence of old school vintage and European classicism into each piece. Combining sleekly cut jackets, screen printed t-shirts and jackets, and slick colored dresses, and track clothing, the brand contains a wide number of different types of clothing. Accessories range from handbags, to hoods and hip hop inspired hats and bandanas. Belts, short cut jeans, and sandals are added for effect and nearly all aspects of street culture are hit upon, making the brand a huge success overseas.
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