Burberry has launched its Summer 2025 campaign, titled “It’s Always Burberry Weather: London in Love.” The campaign tells a love story inspired by British romantic comedies from the late 1990s and early 2000s. These films focus on everyday romances among ordinary Londoners, blending humor, optimism, and the unpredictable British weather.
Directed by Daniel Lee, Burberry’s Chief Creative Officer, the campaign features a star-studded cast, including Kate Winslet, Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant, Son Sukku, and models like David Gandy, Liu Wen, and Naomi Campbell. Adding a playful touch, a Burberry Knight in shining armor makes a silent cameo. The films highlight the brand’s iconic trench coat, reimagined for summer, while celebrating Burberry’s history of creating clothing designed to protect people from the weather.
The campaign also introduces new styles from the Summer 2025 collection. The classic trench coat, first created by Thomas Burberry in 1879, remains a key piece. Made from gabardine, a lightweight and water-resistant fabric, the trench coat is both practical and timeless. The Heritage Collection includes trench and car coats crafted from gabardine woven at Burberry’s mill in Yorkshire, lined with the brand’s signature check pattern. For summer, the Castleford trench coat offers a lighter version, perfect for warmer weather.
The collection also features modern takes on Burberry’s iconic styles. Trench coat elements are reworked into streamlined jackets, silk dresses, and shirts trimmed with Burberry Check straps. Lightweight jackets and cropped styles add a sense of lightness and adaptability, while fabrics like tri-layer wool and viscose silk bring innovation to classic designs.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
