Burberry has launched its Summer 2025 campaign, titled “It’s Always Burberry Weather: London in Love.” The campaign tells a love story inspired by British romantic comedies from the late 1990s and early 2000s. These films focus on everyday romances among ordinary Londoners, blending humor, optimism, and the unpredictable British weather.
Directed by Daniel Lee, Burberry’s Chief Creative Officer, the campaign features a star-studded cast, including Kate Winslet, Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant, Son Sukku, and models like David Gandy, Liu Wen, and Naomi Campbell. Adding a playful touch, a Burberry Knight in shining armor makes a silent cameo. The films highlight the brand’s iconic trench coat, reimagined for summer, while celebrating Burberry’s history of creating clothing designed to protect people from the weather.
The campaign also introduces new styles from the Summer 2025 collection. The classic trench coat, first created by Thomas Burberry in 1879, remains a key piece. Made from gabardine, a lightweight and water-resistant fabric, the trench coat is both practical and timeless. The Heritage Collection includes trench and car coats crafted from gabardine woven at Burberry’s mill in Yorkshire, lined with the brand’s signature check pattern. For summer, the Castleford trench coat offers a lighter version, perfect for warmer weather.
The collection also features modern takes on Burberry’s iconic styles. Trench coat elements are reworked into streamlined jackets, silk dresses, and shirts trimmed with Burberry Check straps. Lightweight jackets and cropped styles add a sense of lightness and adaptability, while fabrics like tri-layer wool and viscose silk bring innovation to classic designs.
Change isn’t always about moving forward, but sometimes, it’s about holding on. For their Spring/Summer 2026 collection, Milieuschutz, Richert Beil explores exactly that tension.
Inspired by the hidden love stories of novels like Maurice, Swimming in the Dark, and Young Mungo, the collection moves through three emotional stages of queer coming-of-age: concealment, self-acceptance, and the bittersweet weight of memory.
Through its new CGI campaign, “Beyond Real, Beyond Now,” and a community-driven approach, REVERSIBLE is bridging the gap between inspiration and accessibility.
Louis Vuitton’s latest travel campaign takes viewers on a visual journey through China, reimagining travel as an experience rather than just a destination.
Paris Fashion Week witnessed Steven Passaro’s Moonlit Lover Spring/Summer 2026 collection, an exemplar of the aftermath of love encountered after midnight and gone before sunrise.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
