Burberry has launched its Summer 2025 campaign, titled “It’s Always Burberry Weather: London in Love.” The campaign tells a love story inspired by British romantic comedies from the late 1990s and early 2000s. These films focus on everyday romances among ordinary Londoners, blending humor, optimism, and the unpredictable British weather.
Directed by Daniel Lee, Burberry’s Chief Creative Officer, the campaign features a star-studded cast, including Kate Winslet, Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant, Son Sukku, and models like David Gandy, Liu Wen, and Naomi Campbell. Adding a playful touch, a Burberry Knight in shining armor makes a silent cameo. The films highlight the brand’s iconic trench coat, reimagined for summer, while celebrating Burberry’s history of creating clothing designed to protect people from the weather.
The campaign also introduces new styles from the Summer 2025 collection. The classic trench coat, first created by Thomas Burberry in 1879, remains a key piece. Made from gabardine, a lightweight and water-resistant fabric, the trench coat is both practical and timeless. The Heritage Collection includes trench and car coats crafted from gabardine woven at Burberry’s mill in Yorkshire, lined with the brand’s signature check pattern. For summer, the Castleford trench coat offers a lighter version, perfect for warmer weather.
The collection also features modern takes on Burberry’s iconic styles. Trench coat elements are reworked into streamlined jackets, silk dresses, and shirts trimmed with Burberry Check straps. Lightweight jackets and cropped styles add a sense of lightness and adaptability, while fabrics like tri-layer wool and viscose silk bring innovation to classic designs.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
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Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
