PR TH BT, a newly launched fashion brand, is the embodiment of its founder’s journey toward self-discovery and personal expression. Inspired by a lifetime of navigating societal expectations and embracing his own unique identity, the brand’s clothing is a reflection of this journey.

Growing up, the founder Bruno Reis felt a constant internal struggle between his masculine upbringing and his growing desire to express his feminine side. This tension led to a creative exploration of gender norms, resulting in a wardrobe that seamlessly blends masculine and feminine elements. From pearls and bows to ripped jeans and tank tops, the founder’s style became a form of rebellion against societal expectations.

PR TH BT’s clothing is designed to empower individuals to express their own unique identities. The brand’s collections feature pieces that are both sophisticated and provocative, allowing wearers to challenge traditional gender roles and embrace their individuality. Whether it’s a tailored suit paired with a bold statement piece or a casual ensemble with a touch of unexpected elegance, PR TH BT’s clothing offers a versatile and expressive wardrobe.

By combining elements of different social classes and genders, PR TH BT creates a brand that is inclusive and accessible to all.

Check out the collection below:

CAMPAIGN CREDITS
Creative Director: Filipe Valgode
Photographer: Manuel Manso
Styling: Silv3r Studio
Grooming: Rita Nunes
Models: Manuel Lacerda and Darius (Central Models)