Introducing: THE ALL-NEW AIR MAX 270
by Fucking Young!
Available from February 1st 2018 at nike.com and select retailers.
Inspired by iconic Nike Air Max shoes from the early 1990’s, and boasting the tallest-ever Max Air heel unit, the new Nike Air Max 270 delivers revolutionary visible Max Air cushioning innovation. Nike’s boldest to date, the new heel-cushioning Max Air unit provides a premium sensation of air beneath every step for athletes both on and off the pitch. An entirely new Nike Air silhouette and the first Nike Air Max shoe designed specifically for all- day lifestyle comfort, the Nike Air Max 270 features striking new design elements for the confident and style-forward consumer.
While there have been other Nike Air shoes designed explicitly for lifestyle, beginning with the 1987 Air Safari, these all featured air units originally created for running performance. The Air Max 270 unit, and its subsequent shoe, is the first 100-percent lifestyle Air shoe — designed with the same rigor as sport performance but for the demands of all-day wear.
The name 270 comes from an internal Nike epithet for the Air Max 93, which referred to the 270 degrees of visibility in the air unit. With 32-mm tall, its the tallest-ever Max Air Heel Unit. The Air Max 270 unit height offers the biggest heel volume displacement for maximum air cushion comfort.
The Nike Air Max 270 was designed by the Nike Air design team, led by Dylaan Raasch, Senior Creative Director, Nike Air Max.
“The Nike Air Max 270 is based in lifestyle innovation. Previously, the Air Max program was always based in running, so this is a new direction for Nike Air and kicks off an entirely new point of view from a design innovation perspective.” – Dylaan Rasch
“Our obsession with lightweight, form-fitting footwear comes from our co-founder, Bill Bowerman. He attempted to include only what the athlete needed in every pair of shoes and nothing more. A lighter shoe would lead to a faster time on the track. These principles permeate Nike design, as designers here have explored ways to create minimal, lightweight shoes that work in concert with the natural motion of the foot.” – Dylaan Rasch
Expect the 270 Max Air unit to make an appearance on a variety of silhouettes in 2018 — and in a breadth of color too.
More at www.nike.com
Alex Mullins FW18 Backstage!
JORDANLUCA Fall/Winter 2018
Take a look at Nahmias Fall/Winter 2022 backstage captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at Wooyoungmi Fall/Winter 2022 backstage captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at Lazoschmidl Fall/Winter 2022 backstage captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at Lukhanyo Mdingi Fall/Winter 2022 backstage lensed by Renaud Labelle at FAMA, during Paris Fashion Week, in exclusive for Fucking Young!
Awake NY reinterprets the sports gifts from the Lacoste archive, for a unisex collaboration.
Rier 2022 is a celebration of Steiner’s love and fascination for pure mountain essentialism.
Another exciting season at TRANOÏ just wrapped up during Paris Men’s Fashion Week.
Choreographer Lès Lesne is taking over the 35-37 on January 27th to reveal COR, a choreographic film shot in Lanzarote.
WALTER VAN BEIRENDONCK unveiled its Fall/Winter 2022 collection titled “OTHER WORLDLY” during Paris Fashion Week.
Givenchy is building on excitement around its newest footwear icon, the GIV1, with a fresh mix of visual signatures and a new style: the high-performance, unisex GIV1 TR debuts with the Spring 2022 pre-collection.
Jazz+ is the blend of MOOD, STYLE and ATTITUDE and thus cannot be limited to a single expression.
Otherworldly energy infuses AMBUSH Fall/Winter 2022 as YOON and her cast of characters step into a new reality.
For Fall/Winter 2022, the essence of Wales Bonner manifests artisanal knitwear, magical evening wear and technical sportswear.
Maison Mihara Yasuhiro’s Fall/Winter 2022 collection channels a theme of “SELF CULTURE”.
Using nostalgia as an impulse, Alled-Martinez revisits fashion codes from the mid-00s, emphasizing the homoerotic elements that he explores by referencing historical codes and queer imagery, intrinsic to the brand’s DNA.
Take a look at SOLID HOMME‘s Fall/Winter 2022 backstage, captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at Bianca Saunders‘ Fall/Winter 2022 backstage, captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
REAL-TO-WEAR: an authentic wardrobe founded in a forward-thinking approach to fashion.
Inspired by the shifting landscape of Moscow in the 1920s, the WOOYOUNGMI FW22 collection carries an atmosphere of nostalgia and old glamour, revitalized by the modern elegance inherent to the house.
Television pilot featuring Colm Dillane’s Fall/Winter 2022 collection for KidSuper.
Mouty unveiled its Fall/Winter 2022 collection during Paris Fashion Week at Tranoï.
Davi’s eighth collection explores the secret life and mysterious obsessions of the poet Marcel Proust during his errands to the Parisian brothel Hotel Marigny with his friend Albert Le Cuziat.
Sacai’s designer Chitose Abe tells a story about believing in yourself with her newest collections.
For Fall/Winter 2022, Vuarnet explores the alluring and esoteric power of the mountains through the new campaign film Fellowship directed by Boramy Viguier, Creative Director of Vuarnet.
Lifting inspiration from the locked doors and quiet whispers that conceal the city synonymous with excess and aesthetic innovation – classic design codes are subverted into dynamic silhouettes.
The HOMME PLISSÉ ISSEY MIYAKE FW22 collection looks at a tent as a structure consisting of fabric and a frame and adapts elements of its construction for clothes-making.
