Introducing: THE ALL-NEW AIR MAX 270
by Fucking Young!
Available from February 1st 2018 at nike.com and select retailers.
Inspired by iconic Nike Air Max shoes from the early 1990’s, and boasting the tallest-ever Max Air heel unit, the new Nike Air Max 270 delivers revolutionary visible Max Air cushioning innovation. Nike’s boldest to date, the new heel-cushioning Max Air unit provides a premium sensation of air beneath every step for athletes both on and off the pitch. An entirely new Nike Air silhouette and the first Nike Air Max shoe designed specifically for all- day lifestyle comfort, the Nike Air Max 270 features striking new design elements for the confident and style-forward consumer.
While there have been other Nike Air shoes designed explicitly for lifestyle, beginning with the 1987 Air Safari, these all featured air units originally created for running performance. The Air Max 270 unit, and its subsequent shoe, is the first 100-percent lifestyle Air shoe — designed with the same rigor as sport performance but for the demands of all-day wear.
The name 270 comes from an internal Nike epithet for the Air Max 93, which referred to the 270 degrees of visibility in the air unit. With 32-mm tall, its the tallest-ever Max Air Heel Unit. The Air Max 270 unit height offers the biggest heel volume displacement for maximum air cushion comfort.
The Nike Air Max 270 was designed by the Nike Air design team, led by Dylaan Raasch, Senior Creative Director, Nike Air Max.
“The Nike Air Max 270 is based in lifestyle innovation. Previously, the Air Max program was always based in running, so this is a new direction for Nike Air and kicks off an entirely new point of view from a design innovation perspective.” – Dylaan Rasch
“Our obsession with lightweight, form-fitting footwear comes from our co-founder, Bill Bowerman. He attempted to include only what the athlete needed in every pair of shoes and nothing more. A lighter shoe would lead to a faster time on the track. These principles permeate Nike design, as designers here have explored ways to create minimal, lightweight shoes that work in concert with the natural motion of the foot.” – Dylaan Rasch
Expect the 270 Max Air unit to make an appearance on a variety of silhouettes in 2018 — and in a breadth of color too.
More at www.nike.com
Alex Mullins FW18 Backstage!
JORDANLUCA Fall/Winter 2018
The third instalment of Canada Goose by Haider Ackermann elevates winterwear with bold minimalism and functional sophistication.
Weaving (literally) together activism, design, and queer culture, Grindr partnered with Rainbow Wool to present I Wool Survive on the runway in New York.
PUMA and ROMBAUT have released the second and final chapter of their collaboration.
Eastpak has released a new collection in its Movie Club series, this time inspired by the 1984 film Gremlins.
The Oakley Factory Team returns for Fall/Winter 2025 with a collection focused on technical experimentation.
The 17th FASHIONCLASH Festival filled three November days in Maastricht with performances, films, workshops and shows made by students, activists and designers from over 25 countries.
With over two decades of dedicated experience in the fashion industry, Andrea Moore has forged a distinctive path, blending vibrant colors and innovative materials into gender-neutral designs that resonate with today’s diverse audience.
Saint Laurent Rive Droite has introduced its first Advent calendar. The project is a unique vinyl box set curated by Creative Director Anthony Vaccarello.
Designer Gosha Rubchinskiy has relaunched his brand, opening a new chapter for the label.
Pull&Bear and French artist Thomas Lélu have released their second collaborative capsule, titled “Objets.”
For the first time, the partnership extends beyond bags to include apparel.
We headed down to Geneva over the weekend for the HEAD Fashion Show, made up of 23 Bachelor and 8 Master graduate collections offering a fresh, diverse, and contemplative reading of what clothing can be today.
The competition, which began in 2013, is open to designers from around the world who are between 18 and 40 years old.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
