Introducing MANC’s New Monogram Tote Collection
by Adriano Batista
Fashion often lives in expected places. On runways, in glossy editorials. MANC’s new monogram tote collection chooses a different setting. It appears on a football field and inside a locker room. This location is the entire message.
The tote bag has a long history. It has been viewed as a feminine object, a symbol of practicality and elegance. MANC places these bags in a world of grit, grass, and athletic gear. The brand puts colorful monogram totes in the hands of athletes. They stand next to helmets and pads. This visual pairing challenges an old idea. It questions the notion that handbags belong to one gender.
The campaign shows athletes in motion. They run down the field holding a tote. They rest on the sidelines with the bag at their feet. These images feel natural, not forced. They present a culture in transition. Strength and sensitivity can work together. Practicality and beauty can share the same space. Masculinity and femininity can find harmony. This collection does not seek to erase gender. It seeks to liberate it. The MANC tote is functional, versatile, and stylish. These are qualities that connect with all people. A quarterback, a student, or a professional can carry it. The tote adapts. It belongs.
The campaign encourages us to question old assumptions. Why should accessories have identity labels? The answer is clear in every photo. The tote belongs to everyone.
Shop the collection HERE and check out the campaign images below:
CAMPAIGN CREDITS
Photography: @rendas Sude Renda
Photography Assistant: @hamzakasimesen Hamza Kazım Esen
Styling: @antsuzer Ant Suzer
Glam: @belizar Beliz Ar
Special thanks to @ozu_wolves
Return to Base: Alpha Industries FW25
Introducing MANC’s New Monogram Tote Collection
Fashion often lives in expected places. On runways, in glossy editorials. MANC’s new monogram tote collection chooses a different setting.
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