Introducing Hotel Louis
by Adriano Batista
Hotel Louis emerges as the latest sensation in the world of Belgian luxury, a brand that owes its inception to the creative vision of Louis Appelmans. At the heart of Hotel Louis lies a commitment to redefining elegance, breathing new life into the classic silk carré by infusing it with contemporary flair.
The brand’s signature innovation is a special shirt button tab system, ingeniously designed to integrate the carrés seamlessly into modern fashion. This transformative approach not only modernizes the styling but also enhances the versatility of the garment, allowing for a seamless transition from a traditional accessory to a statement piece of the modern wardrobe.
Each carré is a canvas that tells a story, with intricate drawings that depict individual hotel rooms. When these carrés are brought together, they form a cohesive hotel map, symbolizing the interconnectedness of the Hotel Louis experience. The artistry involved in these creations is twofold: they are meticulously handcrafted before being digitally printed onto pure silk, a process that preserves the artisanal and artistic integrity of the original design.
Check out the collection below:



















CREDITS
Photography: Benoît Bethume/ @benoitbethume
Models:
Damir Draganic, Virginie Bostyn, Astrid Begenyeza, Dimitri Poorter, Gregory Nevens, Martine Hermans & Saskya Von Fotzen
Make-up: Nakani Keita/ @kani_na
Hair: Taisiia Povalii/@tois_hair
Nike and Comme des Garçons Homme Plus Unveil the ACG Mountain Fly 2 Low SP
Spring Essentials: Must-Haves for the New Season
Jen Deleusse at UNO Models shot by Camilo Delpin and styled by Celia Villa, in exclusive for Fucking Young! Online.
Primavera Sound Barcelona has announced the line-up for its parallel programme, Primavera a la Ciutat, further expanding its 2026 edition.
Y-3 presents the first chapter of its Spring/Summer 2026 collection and accompanying lookbook.
JW Anderson has released its Winter 2025 collection of Christmas ornaments.
Prince and Didi captured by the lens of Axelle Patard, in exclusive for Fucking Young! Online.
Stone Island revisits its iconic Ice Jacket for Fall/Winter 2025-26.
The range focuses on pieces designed for colder weather, combining function and style.
EDWIN has reunited with New Era for a second collaborative capsule for Fall/Winter 2025.
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Salomon is marking the 20th anniversary of its ACS PRO trail sneaker with a special edition. The release honors the shoe’s past while focusing on its continued relevance.
The collection draws from the iconic male figures of early 2000s magazines, connecting that era’s attitude with a pared-down, strong aesthetic.
UNWRAPPED 2025 marks Grindr’s fifth annual global snapshot of queer culture, powered by insights from more than 15 million monthly users and 32,000 community votes.
Rick Owens is launching a collaboration with the oral care brand Selahatin.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
Ruben Pols lensed by Alfonso Anton Cornelis and styled by Giorgio Branduardi, in exclusive for Fucking Young! Online.
The collection arrives as basketball’s global popularity grows, with a significant number of European players now in the league.
Milko Boyarov has unveiled the campaign for his “Core” jewelry collection, photographed by Ivan Ivanov.
Iranian-French brand ZGeneration, founded by Mohammad Amin, made its off-schedule Paris debut, combining sustainability with social activism.
The British Fashion Council has revealed the winners of The Fashion Awards 2025, presented by Pandora.
Balenciaga has launched its end-of-year gifting campaign, titled “Handpicked Signatures.”
Alberto Brown photographed by Javier Atienza and styled by Reyes Campos García & Álvaro Kasto, in exclusive for Fucking Young! Online.
Trashy Clothing and Olive Odyssey have announced a collaboration centered on Palestinian craft and land.
Daniil at Francina Models photographed by Mattia DB and styled by Ginn Ahouanto, in exclusive for Fucking Young! Online.
The Amsterdam-based brand Daily Paper has partnered with the Municipality of Amsterdam and adidas to celebrate the reopening of a local landmark: the street football court known as the “Adidasplein”.
DAVID CATALAN unveiled its Fall/Winter 2025 campaign, photographed by Dulce Daniel and styled by Alexandra P. Soler.
New Era and the Barcelona-based jewelry firm TwoJeys have launched their first collaborative collection.
The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.