Introducing DIESEL UPFRESHING
by Adriano Batista
DIESEL announces the launch of DIESEL UPFRESHING, a new capsule collection that adds an extra layer of freshness and anti-microbial protection to your wardrobe.
Using 20 essential items (including denim models, t-shirts and sweatshirts), DIESEL will take a limited amount of items from the Spring 2020 collection, giving a new life and finishing with the application of an innovative technology called PROTECTOR SHIELD™, which is a combination of certificated antibacterial and antimicrobial product and droplet barrier.
The technology used provides a series of treatments that function as a wearable safeguard against bacteria and germs.
These days being fashionable is equally about being responsible, and with DIESEL UPFRESHING a garment may fend off bacteria and microbes. Thanks to this innovation your clothes could be washed less, which means using less water and energy for laundries and reducing the environmental impact of the use phase, one of the most impactful steps in the lifecycle of a garment. Plus, less washes means a longer life of your garment.
The process is simple: no additional manufacturing steps are needed, and the treatment is applied directly to the clothing. Thanks to the antibacterial treatment, your pleasure will last longer.
Discover the collection HERE!
Feeling Spring with Byredo
Calvin Klein #PROUDINMYCALVINS Campaign
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
