Carnal Apparel Went Go-Hard-Go-Home For A Collection Soaked In Minimalism
by Chidozie Obasi
“We want the bearers of our clothes to feel that they wear unique pieces of quality” states the brand’s mission. And indeed, atop of Carnal Apparel’s hybrids channel a powerful craft that adheres ethical values of fashion, drowning a heritage that comes from a conscious mindset crafted in Sweden. Good thing we’re on the craft theme, sure to be a welcome feature post-Covid. The brand’s ethos came to like during a trip in Mexico: The laid-back, minimalist aura of the apparel thrived inspiration from cult traditions seen on the streets, and as such, the label’s creative head was fond to bring the style into a Scandinavian-driven concept. With further inspiration coming from the ’60s and ’70s, hybrids gain a nuance that marries an eclectic style rich in chromatic playfulness, adding a result that ushers experimentation and modernity.
“Our aim is to produce all our clothes in a slow fashion manner without compromising on quality,” recently commented the label’s creative director. In an industry facing perilous challenges in times of uncertainty, the mantra can only come as one: “craft well, craft better.”
And if you think of it as a recurrence in methodical product-making (and sustainability), guess you got the meme right.
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