“The stairs has become the main spatial carriers of the retail concept Fifth Avenue Shoe Repair, but in addition to the stairs a shelving system was designed to meet the flexible needs of the store. The exposure has to adapt to the changing needs of a retail shop. Each shelf is designed and tailored specially for each placement in the store. The shelves consist of a rigorous framework of steel rods, which together create a matrix of small cubic space in the structure, all with dimensions of 360×360×360 mm. By using the cubic dimensions of the structure, the clothes that hung in its bottom exposed in two directions, either along a wall, or by turning 90 degrees to allow for a frontal exposure from a wall.

To the shelf, hundreds of thin black steel plates were designed in order to make the shelf to become rearrangeable by changing the position of the plates. Both the visual aesthetics and the functionality of the shelves are radically changed by shifting the position of the plates.

Not only the furniture has been custom made, but also the cash register, the doll exposure, fitting rooms, doors and the mirrors are special designed to enhance the overall shopping experience.”