Ifeanyi Okwuadi Awarded Grand Prix in Fashion at the 36th Edition of the Hyères International Festival
by Anna Barr
British Designer Ifeanyi Okwuadi, 27, took home the Top Fashion Prize at this year’s edition of Hyères with Lacoste’s Louise Trotter heading the jury. The Savile Row-trained tailor of Sierra Leone and Nigerian descent, showed a military-inspired men’s wear collection “Take the Toys from the Boys”, made up of toy cars as brooches, or patches sourced on eBay and based on sketches by the Scouting founder Lord Robert Baden-Powell.
Additionally, this year’s edition had several surprises including a surprise concert by Malik Djoudi, a performance by a Lanvin-clad Camélia Jordana to open the fashion finalists’ runway presentation, and an underground after-party in a decommissioned restaurant inside the Hyères airport. From now until the 28th November, the exhibitions will be open to the public except the presidents of the jurys exhibitions, the prize winners 2O2O in partnership with le19M and the CHANEL Métiers d’art.
Below the winners of the 36th edition of the Hyères International Festival of Fashion, Photography & Accessories:
Fashion:
Grand Prix: Ifeanyi Okwuadi
Chloé Prize: Elina Silina
19M Chanel Métiers d’Art: Rukpong Raimaturapong
Mercedes Benz: Sofia Ilmonen
Hyères Public: Adeline Rappaz
Photography:
Grand Prix: Emma Charrin & Olivier Muller
American Vintage: Sergeï Pavlov
Special price: Ulrich Leboeuf
Hyères Public: Sergeï Pavlov
Accessories:
Grand Prix: Capucine Huguet
Hermès: Yann Tosser
Hyères Public: Rayna Amuro
Take a look at Ifeanyi Okwuadi’s collection below:
El Dorado
Burberry x Anne Imhof Closing Party at Palais de Tokyo
actual
Ifeanyi Okwuadi Awarded Grand Prix in Fashion at the 36th Edition of the Hyères International Festival
previous
El Dorado
next
Burberry x Anne Imhof Closing Party at Palais de Tokyo
Billionaire Boys Club has joined forces with TEAM WANG design for a new capsule collection called Life is a Race.
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
