LOEWE unveiled a new short film created by Luca Guadagnino and Jonathan Anderson, offering a sneak peek into the Spring/Summer 2024 men’s collection!

The setting is the renowned David Zwirner New York gallery, where the incredible exhibition “Echolalia, 2010” by Austrian artist Franz West takes center stage. In this two-minute psychedelic dream, the film takes you on a wild journey, guided by models Andrea Isidori, Elliott McDean, Malick Anderson, Bruno Krahl, and Adrians Smats.

Mark your calendars because the SS24 men’s runway show will be held at 12pm CET on Saturday, June 24th, in Paris. You can catch the live stream on loewe.com and LOEWE’s official channels.