The London based artist M.I.A. is the front figure of H&M‘s initiative World Recycle Week, and is featured in a video inspiring customers to recycle their old or unwanted clothes. With her personal style, interest for sustainability and passion for the environment, M.I.A. personifies the conscious consumer with a social awareness.
“World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement.” said M.I.A.
During the campaign period, April 18-24, H&M aims to collect 1,000 tonnes of unwanted or worn out garments from customers worldwide in its more than 3,600 stores. The initiative is part of H&M’s goal to close the loop in fashion, recycling unwanted garments to create recycled textile fibers for new products. The H&M Garment Collecting initiative was initiated already 2013.
To raise awareness M.I.A. wrote the song “Rewear it” exclusively for H&M and the World Recycle Week campaign. H&M has worked closely with choreographer Aaron Sillis to interpret M.I.A.’s music and lyrics into dance moves for the campaign’s video.
The result of this collaboration is a video featuring M.I.A. together with an eclectic cast of interesting influencers and inspirational people from all over the world. They range from music artists, dance artists, comedians and people with a passion for environmental and social sustainability issues, all with a strong personal style and attitude. In this video they all come together in a dance to highlight the importance of garment collecting and recycling.
We headed down to Geneva over the weekend for the HEAD Fashion Show, made up of 23 Bachelor and 8 Master graduate collections offering a fresh, diverse, and contemplative reading of what clothing can be today.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
