Hitch: ONRUSH FW25 Collection
by Adriano Batista
ONRUSH unveiled its fifth collection, “Hitch” Fall/Winter 2025. This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
The collection takes inspiration from the physical act of shaping materials—bending, knotting, suspending—treating each garment like a frozen moment in motion. Drawing from sculptor Richard Serra’s philosophy of process over product, ONRUSH approaches design as a series of gestures, building a narrative around an imagined character seen through a cinematic lens.
“Hitch” is a portrait of transformation. ONRUSH’s protagonist isn’t fully formed—they’re in flux, shaping their world through technique, weight, and material. It’s fashion as a process, not just an outcome. And with this release, ONRUSH proves it’s ready to evolve without losing its edge.
Check it out below:
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