Heron Preston’s Orange Label: A Sustainable Fashion Experiment
by Adriano Batista
Heron Preston is back with his “Orange Label” project, building on his DSNY “UNIFORM” project. Remember those cool uniforms made from recycled materials? “Orange Label” goes further, asking what sustainable fashion really looks like today.
It’s like a fashion lab where anything goes. Some products are for sale, others just spark conversation. Each item has an orange label, a limited edition reminder that creativity is fleeting. When the labels are gone, so is “Orange Label.”
A cool twist? Part of the proceeds go to the DSNY’s Sanitation Foundation, supporting sustainable practices.
The orange labels are recycled from leftover “UNIFORM” pieces in the Met Museum’s collection. They’re flipped over, their original message hidden, and turned into a simple orange symbol of sustainability. And the clothes? Simple – plain white or black heavyweight t-shirts made from recycled cotton scraps. No fancy graphics, just pure quality focusing on the label’s message. These “Trash Tees” show that waste can become something cool.
Only 300 t-shirts were made, each with a hand-stamped label featuring the date and a unique number. It’s a limited-edition piece for those who care about fashion and sustainability. Available HERE!
DAVID CATALAN “The Blanket” Campaign
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