The French Skateboard brand Hélas unveiled the lookbook for its Spring/Summer 2020 collection, shot by Maxime Verret in a mall located in Parisian suburbs. It highlights the carefreeness of the youth and offers a series where the brand’s affiliated skateboarders are here to infringe the consumer society, its rules, and its domination.

This collection reflects a lifestyle rather than just a simple trend. It blends perfectly sportswear with ready-to-wear to create styles that are effortless and timeless.