HARDCLO Spring/Summer 2023
by Adriano Batista
Embodying the essence of teenage culture and fashion fantasies, the HARDCLO SS23 collection ventures into a colorful realm of 2000s nostalgia. Taking cues from the visual language of the late 90s and early 2000s, the HARDCLO SS23 assemblage comprises a range of tees, tanks, patterned shirts, sweatpants and accessories that seamlessly fuse pop culture references, rave aesthetics and internet culture.
The collection masterfully reinterprets cultural icons of the past, such as Britney, Napster, the first iPod, *NSYNC, the Paris Hilton phenomenon, flip phones, The Matrix, and the feverish Y2K dreams through the lens of the Greek brand’s Mediterranean perspective.
Through the seamless combination of casual and vibrant styles, HARD embodies the magnetic allure of nostalgic pop-culture obsessions, reborn to satiate the forward-looking, gender-fluid generation of tomorrow.
Take a look below:

























Photographer: @antonis.agrido
Fashion: @yiorgos.mesimeris
Hair: @chriscrossedd
Makeup: @efi_ramone
Nails : @matizb , @beehive_artists
Ph. Assistant: @katerinagoritsa
Fashion Assistant: @myrtonio
Models : @maritakath , @nasty.gonchar , @m_sbko_ , @dmodelagency , @samuelhaddoncook , @lee_d_k , @ace_models_athens , @emichniewicz , @xraymodels
Location: @10amlofts
Production: @hard.clo
The Enduring Legacy of “Yes Sir, I Can Boogie” at San Sebastián Film Festival
ISO.POETISM Unveils SS23 Lookbook
In my search for more, I heard about the Yaga Gathering.
Stefan Pollmann captured by the lens of Karl Simone, in exclusive for Fucking Young! Online.
Billionaire Boys Club has joined forces with TEAM WANG design for a new capsule collection called Life is a Race.
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.