HARDCLO Spring/Summer 2023
by Adriano Batista
Embodying the essence of teenage culture and fashion fantasies, the HARDCLO SS23 collection ventures into a colorful realm of 2000s nostalgia. Taking cues from the visual language of the late 90s and early 2000s, the HARDCLO SS23 assemblage comprises a range of tees, tanks, patterned shirts, sweatpants and accessories that seamlessly fuse pop culture references, rave aesthetics and internet culture.
The collection masterfully reinterprets cultural icons of the past, such as Britney, Napster, the first iPod, *NSYNC, the Paris Hilton phenomenon, flip phones, The Matrix, and the feverish Y2K dreams through the lens of the Greek brand’s Mediterranean perspective.
Through the seamless combination of casual and vibrant styles, HARD embodies the magnetic allure of nostalgic pop-culture obsessions, reborn to satiate the forward-looking, gender-fluid generation of tomorrow.
Take a look below:
Photographer: @antonis.agrido
Fashion: @yiorgos.mesimeris
Hair: @chriscrossedd
Makeup: @efi_ramone
Nails : @matizb , @beehive_artists
Ph. Assistant: @katerinagoritsa
Fashion Assistant: @myrtonio
Models : @maritakath , @nasty.gonchar , @m_sbko_ , @dmodelagency , @samuelhaddoncook , @lee_d_k , @ace_models_athens , @emichniewicz , @xraymodels
Location: @10amlofts
Production: @hard.clo
The Enduring Legacy of “Yes Sir, I Can Boogie” at San Sebastián Film Festival
ISO.POETISM Unveils SS23 Lookbook
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
