HardClo FW24 “OMONOIA” Collection
by Adriano Batista
In the heart of Athens, where the streets tell stories of grit and cosmopolitan vibes, HARD‘s latest FW24 collection goes by the name ‘Omonoia.’ Inspired by Giorgos Ioannou’s ‘Omonoia 1980,’ a snapshot of a bygone era, this collection taps into the lives, actions, and connections that once thrived in this place during the ’80s.
Expect a lineup of tees, hoodies, all-over printed shirts, pants, and a dash of accessories. Plus, don’t forget the HARD Classics line flaunting the original Cyrillic logo.
These garments strike a balance between boxy, elegant, and, yes, a hint of sensuality. They fuse the Mediterranean’s vivacity with streetwear influences, serving up a unique urban flavor.
Check out the lookbook images below:
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