GUESS Jeans has launched its Holiday 2025 campaign. The collection focuses on the genuine spirit of the season, highlighting spontaneous gatherings, laughter among friends, and the feeling of a free-spirited winter.

The clothing draws inspiration from the 90s style. It includes relaxed denim, oversized knitwear, plaid shirts, tank tops, and chunky boots. The overall effect is a series of laid-back and cozy looks suited for festive occasions.

The campaign is set in a warm mountain cabin. It aims to capture the holiday feeling in a way that reflects the brand’s identity, focusing on music, fun, friendship, and authentic, energetic moments. It is an invitation to experience the holidays without pretense.

Check it out below:

 

The Holiday 2025 collection is available now at select GUESS JEANS stores and online.