Gucci’s new “Exquisite” campaign reflects Alessandro Michele’s love of cinema and Kubrick
by Gabriel Córdoba Acosta
https://www.youtube.com/watch?v=pk1oThKRxdo
July was an important month for Italian fashion house Gucci (part of the Kering group), as according to Lyst, the luxury brand once again took the coveted top spot in the ranking of the most desirable fashion brands on the market, unseating fellow group member Balenciaga.
This well-deserved podium is due in part to the various communication actions that have been developed by its team, such as: the Adidas x Gucci collaboration, the Gucci Ha Ha Ha collection (designed by singer Harry Styles) or its latest show “Gucci Cosmogonie”. All these actions have boosted the company even more and helped it to obtain this recognition.
But if you thought that Gucci, after regaining its position, was going to sit back and do nothing, you are very wrong, because if the month of July was theirs, so was the month of August. Why? Quite simply because of its new campaign “Exquisite”, which has just been unveiled and pays homage to its creative director Alessandro Michele, to cinema and to one of its most brilliant masters, Stanley Kubrick. If you’ve never heard of him, you should know that he was a philosophical filmmaker who knew, better than others, how to restore the magic of that inextricable knot through which cinema distils and exalts life itself.
Michele has always been passionate about cinema and above all about its power to tell stories capable of exploring the human odyssey and its drift, as well its visionary ability to probe the real and make it the subject of imaginative and dizzying interrogations. All these elements have made the world of performance the clear focus of the campaign.
What has Alessandro done with Gucci Exquisite? Re-inhabit Kubrick’s films and take his incendiary approach to the limit and translate it into garments, taking up his aim of combining sophistication and simplicity, in coherence and synergy with the iconic director’s grammar, or give everything an iconic character, symbolically sophisticated but capable of integrating into a clearly popular culture. The latter is one of the reasons why Alessandro Michele has chosen the director as a source of inspiration.
Take a look at the images from the Gucci “Exquisite” campaign because they are worthy of being displayed in a museum:
AMORPHOUS
Bershka celebrates the art of Keith Haring in its latest capsule collection
actual
Gucci’s new “Exquisite” campaign reflects Alessandro Michele’s love of cinema and Kubrick
previous
AMORPHOUS
next
Bershka celebrates the art of Keith Haring in its latest capsule collection
POP MART, the famous designer collectible toy brand, has just arrived in Barcelona. This event marks a milestone in the city, which becomes one of the most prominent destinations for fans of limited edition figurines and pop… »
This collaboration blends Lamborghini’s sleek car designs with Balenciaga’s fashion flair.
Libor Baštinec photographed and styled by Stefan Levchenko, in exclusive for Fucking Young! Online.
We caught up with Danish band WhoMadeWho, comprised of Tomas Høffding, Tomas Barfod and Jeppe Kjellberg, following their epic Berlin show last month.
Calling all Trainers! Pack your bags for an epic adventure with the new Pokémon x Eastpak collection.
Find out who are the winners of the different categories of The Fashion Awards 2024, held at the Royal Albert Hall in London.
The limited edition capsule collection is a must-have for fans of both brands, and the launch party was a memorable event that showcased the collection in all its glory.
This award is a reminder that fashion is more than just clothes. It’s a way to express yourself, tell stories, and even break new ground.
The “Uniform of the Streets” graphic is woven into the fabric of the garments, adding a touch of luxury to the streetwear aesthetic.
Demna Gvasalia’s Fall 2025 collection for Balenciaga is unveiled through a series of personal snapshots, offering a glimpse into the designer’s creative process.
Trung and Aaron photographed by Sieme Hermans and styled by Xander Pauwels, in exclusive for Fucking Young! Online.
Take a look at Haider Ackermann’s first collection as creative director of fall/winter specialist clothing brand Canada Goose.
K-Gold Temporary Gallery in Greece presents the solo exhibition “Power Love” by German photographer Anne Morgenstern.
Giacomo Dottorini and Mathias Soum shot by Andrea Reina and styled by Simone Morelli, in exclusive for Fucking Young! Online.
Zalando’s new study, “Cultural Ties,” takes a look at streetwear culture in some of Europe’s biggest cities.
Dae, Christian, and Mateo photographed by Juan Retallack and styled by Danilo Salazar, in exclusive for Fucking Young! Online.
Inspired by the beauty of Oscar Wilde’s The Selfish Giant and Dima Mikhayel Matta’s poem Beirut, the collection explores the complex interplay of love, loss, and defiance.
The Zalando Visionary Award 2025 shines a spotlight on three innovative brands: FEBEN, IAMISIGO, and Rave Review.
Captured by Annie Leibovitz, the campaign is a narrative of two parallel journeys, marked by both individual triumphs and shared experiences.
Ruel, the Australian singer-songwriter, has unveiled his latest single, “Made It Awkward.”
This collaboration between Lacoste and Maison Château Rouge represents a celebration of diversity and cultural exchange.
The Tom of Finland Art & Culture Festival returns to Los Angeles, celebrating its 40th anniversary with a focus on “Art Speaks Through Us.”
DSQUARED2, the Italian brand founded and creatively directed by Dean and Dan Caten, presents its Pre-Fall 2025 collection.
MM6 Maison Margiela presents its Pre-Fall 2025 collection of clothing and accessories through a lookbook.
This collaboration between Massimo Dutti and Marina Abramović offers a unique opportunity to engage with her work and appreciate her artistic vision.
Zalando’s new study, “Cultural Ties,” takes a look at streetwear culture in some of Europe’s biggest cities.
This latest release shows a different side of the artist, blending a slower, more reflective sound with energetic house beats.
Whether you’re heading to a holiday party or a New Year’s Eve bash, this collection has you covered.
AMI’s Holiday collection is all about cozy vibes and good times.
In exclusive for Fucking Young!, photographer Olie Allie captured Grammy-nominated R&B vocalist SiR, one of the hottest voices in this contemporary scene at The Standard, London, styled by Chalisa Guerrero.
