Gucci’s new “Exquisite” campaign reflects Alessandro Michele’s love of cinema and Kubrick
by Gabriel Córdoba Acosta
https://www.youtube.com/watch?v=pk1oThKRxdo
July was an important month for Italian fashion house Gucci (part of the Kering group), as according to Lyst, the luxury brand once again took the coveted top spot in the ranking of the most desirable fashion brands on the market, unseating fellow group member Balenciaga.
This well-deserved podium is due in part to the various communication actions that have been developed by its team, such as: the Adidas x Gucci collaboration, the Gucci Ha Ha Ha collection (designed by singer Harry Styles) or its latest show “Gucci Cosmogonie”. All these actions have boosted the company even more and helped it to obtain this recognition.
But if you thought that Gucci, after regaining its position, was going to sit back and do nothing, you are very wrong, because if the month of July was theirs, so was the month of August. Why? Quite simply because of its new campaign “Exquisite”, which has just been unveiled and pays homage to its creative director Alessandro Michele, to cinema and to one of its most brilliant masters, Stanley Kubrick. If you’ve never heard of him, you should know that he was a philosophical filmmaker who knew, better than others, how to restore the magic of that inextricable knot through which cinema distils and exalts life itself.
Michele has always been passionate about cinema and above all about its power to tell stories capable of exploring the human odyssey and its drift, as well its visionary ability to probe the real and make it the subject of imaginative and dizzying interrogations. All these elements have made the world of performance the clear focus of the campaign.
What has Alessandro done with Gucci Exquisite? Re-inhabit Kubrick’s films and take his incendiary approach to the limit and translate it into garments, taking up his aim of combining sophistication and simplicity, in coherence and synergy with the iconic director’s grammar, or give everything an iconic character, symbolically sophisticated but capable of integrating into a clearly popular culture. The latter is one of the reasons why Alessandro Michele has chosen the director as a source of inspiration.
Take a look at the images from the Gucci “Exquisite” campaign because they are worthy of being displayed in a museum:
AMORPHOUS
Bershka celebrates the art of Keith Haring in its latest capsule collection
actual
Gucci’s new “Exquisite” campaign reflects Alessandro Michele’s love of cinema and Kubrick
previous
AMORPHOUS
next
Bershka celebrates the art of Keith Haring in its latest capsule collection
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
These shoes are made for movement, designed with technical skill and a clear sense of purpose.
DAVIDCATALAN unveiled its Spring/Summer 2025 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
