GUCCI Unveils DESIGN ANCORA at the 2024 Milan Design Week
by Adriano Batista

In the heart of Milan’s fashion district, Gucci’s Via Montenapoleone flagship store transforms into a temporal bridge connecting past and present. The event, “Design Ancora,” curated by Sabato De Sarno and Michela Pelizzari, is a dialogue between epochs, a celebration of enduring design that transcends the trend.
As visitors step into the space, they will be greeted by a curated selection of design icons, each a testament to the timeless allure of Italian craftsmanship. The objects, re-editions of historical pieces, speak of a heritage that refuses to be confined to the annals of history. They are symbols of “Italianity,” a term that encapsulates the elegance, innovation, and quality that Italian design has broadcasted to the world.

The collection includes “Le Mura” by Mario Bellini, a modular sofa that challenges the conventional form with its fluid lines; the “Clessidra” rug, embodying the sands of time in woven form; and the “Storet” by Nanda Vigo, a piece that merges storage and art in a dance of functionality and aesthetics. “Opachi” by Tobia Scarpa and “Parola” by Gae Aulenti and Piero Castiglioni round out the ensemble, each piece a narrative of design evolution.
Architect Guillermo Santomà’s contribution to the project is pivotal. His vision for the exhibition space is not just about displaying products; it’s about creating an immersive experience that allows each visitor to feel the pulse of history, to touch the fabric of time.

The pieces, available on Gucci’s website from 21st April, offer a chance for connoisseurs to own a slice of history, to bring into their homes objects that are as much a work of art as they are furnishings.
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