Gucci launches an immersive collaborative art project: Gucci 4 Rooms
by Adriano Batista
Gucci garden Room by Mr.
Channelling the new aesthetic introduced by Creative Director Alessandro Michele, Gucci is pleased to announce the launch of an unconventional project in which four artists are invited to create virtual and real spaces that express the eclectic and inventive spirit of the House. In a break with convention, Gucci will launch the initiative first digitally and then offline – entitled Gucci 4 Rooms, the artist collaborations will appear online from 11h October, and then as real spaces in Tokyo from 12th October.
Gucci Herbarium Room by Chiharu Shiota
Alessandro Michele has chosen three innovative Japanese artists and invited them to work with him on Gucci 4 Rooms. Chiharu Shiota, Daito Manabe and Mr. have each been asked to conceive a different Gucci room based around motifs and themes that Alessandro Michele has introduced to the House. The Gucci Herbarium Room by Chiharu Shiota uses the House pattern of that name as inspiration, while the Gucci Words Room by Daito Manabe makes use of the lexicon that the Creative Director has created. The third room, by Mr., is called the Gucci Garden Room and features animals and plants from Gucci’s pool of garden imagery.
A fourth collaborator, Trouble Andrew, with whom Gucci has collaborated on various collections, beginning with its Fall/Winter 2016-17 runway collection, has also contributed, by developing a secret art installation.
Gucci Words Room by Daito Manabe
The rooms created by the artists will open their doors on a special microsite: gucci4rooms.gucci.com. Visitors can explore the rooms and interact with them as in a computer game. The installation by Trouble Andrew is accessible only to those who manage to find specific elements hiding in the other three rooms, which unlock this secret space. Each room houses items from Gucci’s FW16 collection, jewellery from the cruise 2017 collection, plus additional limited-edition pieces that are exclusively available in Japan online or in store. Following its practise of wherever possible integrating a benefit to customers with its cultural and conceptual activities, Gucci will ensure that consumers visiting the site from Japan will be able to purchase these products from gucci.com.
Secret room by Trouble Andrew GucciGhost
Then, as a way of bringing these imaginary spaces to life, from 12th October the three rooms conceived by the Japanese artists will be replicated at Gucci Ginza on the seventh floor. Meanwhile, Trouble Andrew has been commissioned to create an artwork in the Elephant Room at Dover Street Market Ginza.
Gucci 4 Rooms will facilitate a new and unconventional cultural experience, allowing visitors not only to explore different imaginary worlds that realise the fusion of the Japanese and Italian spirit, but also an opportunity to immerse themselves in an adventure that sees the meeting of art and fashion, digital and analogue, virtual and real.
GUCCI 4 ROOMS
Open to the public, free entrance
Date: Wednesday, 12th October to Sunday, 27th November
Venues: Gucci Ginza seventh floor and Dover Street Market Ginza
Elephant Room at Dover Street Market: from Wednesday, 12th October to Monday, 24th October.
Luis Carvalho SS17 Backstage!
Ricardo Andrez SS17 Backstage!
actual
Gucci launches an immersive collaborative art project: Gucci 4 Rooms
previous
Luis Carvalho SS17 Backstage!
next
Ricardo Andrez SS17 Backstage!
Saint Laurent Rive Droite is presenting a selection of photographs by D.M. Terblanche, curated by Anthony Vaccarello.
For its Fall/Winter 2025 campaign, Ludovic de Saint Sernin moves the action to the boardroom.
Iván Volkov and Guido Bravo photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
For Fall 2025, Ami introduces Portraits d’Ami, a campaign that explores the soul of Paris through intimate, human-centered storytelling.
Always eager to push denim to new heights, G-STAR has teamed up with fine taxidermy artists Darwin, Sinke & van Tongeren.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
For the Kenzo Fall/Winter 2025 campaign, Artistic Director Nigo brings the city of New York into the conversation.
Martin Margiela’s belief, “I believe in blurring the lines between art and fashion,” is not just a quote for the Maison. It is a working principle.
Black Orchid Reserve brings together the original Black Orchid with the essence of a midnight-blooming Ghost Orchid.
YSL Beauty introduces Myslf L’Absolu as more than a new fragrance. It is presented as an elevation of feeling.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
PUMA and Colm Dillane of KidSuper are back with a new collection.
As Wax London approaches its tenth year, it is taking a moment to look back with its new Fall/Winter 2025 collection, called “Rewind and Reclaim.”
Fashion often lives in expected places. On runways, in glossy editorials. MANC’s new monogram tote collection chooses a different setting.
For its Fall/Winter 2025 collection, Alpha Industries makes a deliberate return to the starting point. This is a reset. A return to base.
For Viviano’s Spring/Summer 2026 collection, the focus is on the space between definitions.
For Fall 2025, Fear of God has released a short film created in collaboration with the filmmaker Hype Williams.
Some stories exist on the margins. They are found in the textures of what is left behind, in the narratives often excluded.
Diesel x Eastpak is a fusion of experience, made to be a reliable partner for any journey.
Some logos are a shared memory. The specific grey of a first console, the four familiar symbols, the typeface of a loading screen.
We talked to Dutch DJ Mau P before he started his DJ set for the Baddest Behaviour party at Pacha Ibiza.
The rhythm of Notting Hill Carnival is built on more than music. It is built on community, pride, and a shared heritage. This year, that rhythm had a new, powerful heartbeat: the partnership of PUMA and the… »
It’s a series dedicated to London, celebrating its iconic landscape and the energy of the people who live there.
For its Fall/Winter 2025 campaign, Casablanca turns its gaze to the rhythms of everyday life in Japan.
Shot by Dutch photographer Paul Kooiker, the campaign shows Carlsen in pieces from the new line.
This is a collaboration built on a shared belief. Both Kobe and Barça are known for one non-negotiable thing: the relentless push to be better.
Bershka’s new collaboration with Von Dutch is a direct line to the era’s most iconic streetwear, a time defined by logo mania and a specific kind of celebrity swagger.
Julian Zigerli unveiled the video for his collaboration with Tom of Finland, “TOM ALL OVER MY BODY,” directed by Steve Marais.
Levi’s® has a new global campaign called “Icons,” and it stars two genuine originals: musician Shaboozey and chef Matty Matheson.
