For the Fall/Winter 2023 season, the GUCCI unveils a fresh campaign featuring Vittoria Ceretti, Aboubakar Konte, and Brando Erba, captured against the backdrop of Milan by photographer David Sims. The visuals and film stand out with a distinctive green backdrop centered around an elevator, reminiscent of the setting from the Fall/Winter 2023 women’s runway show held last February. This new campaign showcases a lineup of iconic ready-to-wear silhouettes and accessories inspired by the House’s recent eras, with the spotlight on Gucci’s latest take on their archive: the Chain Horsebit bag.

Debuted twenty years ago as part of Tom Ford’s Fall/Winter 2003 collection, this new bag is a maxi version of the iconic Horsebit, which gives a fresh context to the legendary ornament conceived by Aldo Gucci back in 1953 as a decorative element for loafers. The new Chain Horsebit, modernized from the original with a double strap, makes its appearance in quilted leather, fleece, crystal, or various contrasting leather variations.

Check out the campaign images below: