GUCCI Fall/Winter 2020
by Eduardo G.
























































Alessandro Michele unveiled his Fall/Winter 2020 collection for Gucci, in Milan Fashion Week.
The show notes below: “In a patriarchal society, masculine gender identity is often molded by violently toxic stereotypes. A dominant, winning, oppressive masculinity model is imposed on babies at birth. Attitudes, languages, and actions end up progressively conforming to a macho virility ideal that removes vulnerability and dependence. Any possible reference to feminity is aggressively banned, as it is considered a threat against the complete affirmation of a masculine prototype that allows no divergencies.
There is nothing natural in this drift. The model is socially and culturally built to reject anything that doesn’t comply with it. And this has very serious implications. Toxic masculinity, in fact, nourishes abuse, violence, and sexism. And not only that. It condemns men themselves to conform to an imposed phallocratic virility in order to be socially accepted. In other words, toxic masculinity produces oppressors and victims at the same time.
Therefore, it seems necessary to suggest desertion, away from patriarchal plans and uniforms. Deconstructing the idea of masculinity as it has been historically established. Opening a cage. Throwing a chant. It’s time to celebrate a man who is free to practice self-determination, without social constraints, without authoritarian sanctions, without suffocating stereotypes. A man who is able to reconnect with his core of fragility, with his trembling and his tenderness. A man on his knees in front of surrender, who honors fear and its thorns. A man full of kindness and care. A man who leans on others, who burns up the myth of self-sufficiency. A man who is also sister, mother, bride. A man swollen with disorder, who names blood’s ignition and nostalgia`s dismay. A man who complicates the weaving of his own affectivies, opening himself to non-hierarchical relations. A baby man, able to do bold and playful somersaults, who wonders in amazement when the world becomes new. A man pregnant with broken chains.
It’s not about suggesting a new normative model, rather to release what was constrained. Breaking a symbolic order, which is nowadays useless. Nourishing a space of possibility where masculine can shake its toxicity off, to freely regain what was taken away. And, in doing this, turning black time, learning to unlearn.
www.gucci.com
#MMFW FALL/WINTER 2020 – A ROUNDUP
Off-White FW20 Backstage!
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique.
Sulaimon Danijo at Uno Models photographed by Camilo Delpin and styled by Rebecca Perlé, in exclusive for Fucking Young! Online.
For Spring/Summer 2025, Racer Worldwide drops a piece of jewelry that turns nostalgia into fashion.
Primavera Sound Barcelona 2025 is no longer just a lineup. It’s a schedule, a map, a puzzle waiting to be solved. With set times and stage locations now out, the festival’s three main days (June 5-7) are… »
Levi’s® and Japanese fashion label sacai have joined forces to rework classic denim styles, blending Levi’s® heritage with sacai’s experimental design philosophy.
Haitian contemporary artist Manuel Mathieu, known for his work exploring memory, history and materiality, just launched his first fragrance line and now embraces olfaction as an artistic medium. A collection of three unisex perfumes, where each scent… »
Success doesn’t depend on where you begin, but on how far you go.
Miquel Villena, Nil Frago and Hugo Gonzalez photographed by Carlos Venegas and styled by Magda Rodriguez & Soll Matallana, in exclusive for Fucking Young! Online.
Balenciaga and Automobili Lamborghini dropped their long-awaited collaboration, first teased in the Fall 25 collection.